10 Tips To Improve Your Websites User Experience

A website is a face to any business in this digitalized world. For any customer, website is the first and easiest way to collect more information about the business. On the other side for any business, a chance to impress the users in a single glance. This first impression on any user is very important, as upon it the decision of converting a user into a customer is dependent. Nowadays, mobile has become the most and commonly used device by any user. Due to this even businessman are investing more in improving the user experience. So, they can extend their customers list from the new users browsing their website through any device.

Below are the tips to enhance the user experience for the website

1. Above the Fold – Keep all the important content above the fold of the page. Not keeping the important content would misguide the user and have greater chances to leave the website. Let people understand what you want to showcase within the first view of the website.

2. White Space

– It is the blank space given at the sides of the website. This has a lot of importance in terms of designing perspective. This white space gives the viewer an open space to think and also gives a good effect on the elements. Too much content and elements can confuse the user and indirectly forced to leave the site.

3. Loading Speed

– People get a variety of options to their single search that’s why the waiting tending for any site to load is very less. According to the statistics, having a loading time anywhere between 2.4 to 3 seconds on mobile and desktop is ideal. Beyond that time, you start to lose your conversation rate.

4. Maintaining a Flow

– For instance, if your ultimate goal is to get contact details from the users visiting a website, then maintain proper flow. This flow should be simple enough and understandable easily by any non-technical person too. Don’t distract the user in between the flow buy showing them different other offers or products.

5. Responsive

– Users are not limited to any particular nowadays. For greater number of conversions make your website fit to all the screen sizes and resolutions. Making it compatible lets the users navigate, browse and get the required information from any device.

6. Call to Action

– In some of the cases, users struggle a lot to connect the business services. This led to the loss of conversation due to a simple designing flaw of not highlighting the call to action button. Make this button bold and clear enough to get the attention of the users.

7. Use Images

– Let your images speak out the motive than by words. Users avoid long and plain text and prefer the images. This also helps the longer engagement of the user when images are used in the site.

8. Social Sharing

– Content or images are more frequently share by the users on their social media platforms. Don’t miss this opportunity of free marketing for your brand. Just add the social media sharing buttons on the site and keep a track to count the sharing.

9. Contact Details

– Let your contact details be easily visible to the users while they are totally satisfied with all the information and want to get connected with you. Update the details on a regular basis so you don’t miss out your customers anymore.

10. Design for Users

– Last but certainly not the least important point is to design with a perspective of the user. When you design according to your choice you might lose a larger quantity of the users from converting them to the customers.

These are the important and most useful tips a designer shouldn’t miss out while creating a website. And for all the professional designing and development services, CodePlateau Technology is one of the recognized companies in Pune.

Elements for Effective B2B Web Design

Business to Business websites is altogether a different case when comes to designing part. In the past few years, the sight and the appearance of even B2B websites have changed drastically. Previously the sites were simple enough showcasing the content part without much expertise in web designing section. But now it may be B2C or B2B, everyone has raised their bars to serve better to their customers respectively. And in this overall process of serving the best to the customers, web designing is playing a vital role.

Let’s discuss some of the important elements in web designing for B2B Websites.

1. Content

– Content is a very large cluster to be considered while designing. For any site its important to be enough self-defined which could be understood by the expert as well as non-technical. Consider every user as the new user who has never landed on the website ever. Accordingly, design your company or brand story to let the user know about you and your workings. In B2B website its also important to have a well-defined section for products and services. Not understanding your products and services will certainly hit the revenue even with the best designing and content part. Make your services stand out from the other section, as any user has the initial motto get the product or services.

2. Speed

– In the present time, all the business has the most impatient user which they could ever have got. The website which doesn’t load fast won’t earn any revenue, even thought with best in class designing. After Google’s update of mobile responsive, all the website is compatible with the mobile and also load much faster. As most of the users are now using mobile as the prime device for any of their queries, it is now necessary to make the website adaptable to it.

3. Navigation

– Navigation through the website is one of the things which is been overlooked. As through the overall process of developing and designing a website, the professionals become habitual to the menu options and its placements. Due to this, the user’s perfective is snubbed, which user poor user experience. Improper navigation also leads the user from not reaching the goal and cause loss of conversion. Make a proper plan and steps about accomplishing the goal by the customer.

4. Contact Page

– Adding proper contact page has multiple benefits. If the user is interested in the product or service, he can directly contact you about it. Even if due to some technical issue the order page is not working, contact details will help out the user. Also having proper details like address, contact number and other media help up the user to build the trust about the brand.

5. Portfolio

– Being a business product or service delivering company its important to showcase the success stories of the company. With the help of portfolio, one can display the quality of the work to new users. Also, this helps in enhancing the brand name in the industry. Users nowadays prefer getting reviews first and then opt for the service or buy the products. So, let your customers speak about the work who have already experience the quality and have trust to recommend it to others.

There are certainly a lot more of the elements which are included in the checklist to enhance your B2B websites. Do share them with us in the below comment section.

Impact of Incomplete Content On Web Designing

Web Designing – Having a website has become a mandatory thing by any business or service provider, it may be a small or large one. Nowadays, only explaining your views about the business and desired the website to the designer of a professional company is not enough. Getting involved during the whole process and providing the proper content and media is also essential. If the company is taking care of all the parts then approving the desired media are equally important. It’s being a common and frequent mistake by any company and client together is incomplete content. This content includes audience objective and actions on the website, images, videos, content, etc. which are equally important.

In this blog, we will be discussing the impact of incomplete information on web designing.

1. Dummy Content

– It is a common scenario of using fake content during the early stages of development. This needs to be changed before delivery the website to the client or publishing it. It’s a known fact that content is king for the SEO ranking purpose. Any content left unchanged can hamper the website and the investment even though with high user experience and crawling speed.

2. Competitors

– In multiple questionnaires by the developer team, a common question asked is about the competitors in the same industry. Not providing the proper information to the designers and developers leaves only one the option to refer the competitors. This leads to a loss of creativity and the uniqueness of the website. Providing proper content and images helps a lot in creating distinctiveness while web designing.

3. USP

– It may happen multiple times that client may own a unique selling point which might be missed out during the initial conversations. Not mentioning this point may lose a lot of audiences old as well as the new one. Make this point a mandatory or a priority while developing or web designing.

4. Images

– There are two cases when it comes to the images section. Either they are dummy or copyright images used during the developing stage. And the second case is provided images by the client which are of low quality. In both cases, the negative impact is faced by the website. Copyright images hinder the trust of the audience. And low-quality image affects the look and feel of the website which is compromised.

5. Elements

Elements are also known as the features which need to be incorporated in the website. The list is huge like shopping cart, contact form, newsletter subscription, press release section, newsfeeds, gallery and many more. This needs to be pre-defined and confirmed to avoid the adjustments and rearrangements of the sections. A proper place and functionality are created during the development stage.

6. Choices

– It is important to know the websites which are liked by the client. It sometimes happens that what designer and developer like is not liked by the client due to different choices. Getting an overview of the likes and dislikes helps to get the perspective of the design desired by the client.

These are the few things need to be taken care of by both the developer and the client to give the website a standard feel which is even SEO friendly. Choosing the professional always take care of the checklist in their ways to give the best outcome.

5 Mistakes to Avoid While Designing a Website

Website Designing is the most crucial part of the overall process of website development. During this process, the main perspective is to take care of the users and its overall effortless experience throughout the website. The main goal for any website designer is to lock up the user into the website and convert them to the customer. Also, from the designers’ point of view, it is also mandatory to fulfill the client’s expectations and also maintain the standards of the industry. This can be too much complicated in certain cases and end up losing users and revenue simultaneously.

Let’s take a look at the mistakes which need to be avoided during website designing.

1. Website Speed

– The website speed has become the most important factor for any site to sustain in the competition as well in to maintain its higher position in the search engines. Due to the availability of high speed of internet, people have lost their level of patience. Users can’t wait for more than 3 seconds to load the site. So, to generate the traffic and convert them into conversions it’s really important to maintain the quick loading speed of the website.

2. Navigation Bar

– Sometimes to make things stand out or to try out innovative ideas, designing may go wrong have negative effects instead of positive. That doesn’t mean trying new things should not be an option. Try to maintain the standards of every element. Like for navigation bars are placed ideally on the top or at the most right side. Placing them totally in a new place or making it invisible or hidden bars misguide the users. Elements which let the user struggle has comparatively fewer conversions.

3. Spacing

– If ever want to know the importance of the white or blank space ask any website designer. Blank or white space gives the room to the user to think and properly understand the site information. Also, this does not distract the user and concentrate only on one thing. Its always advisable to give the white spacing on the website on both sides.

4. Grammatical Mistakes

– Spelling mistakes can be counted into a minor one but the effect is major on the site. Website losses its credibility and the trust of the users due to grammatical spelling mistakes. Content is counted into the first impression and when it is bad, the user never returns to the website ever. This can cost you a huge amount when the users don’t return to your website.

5. Mobile-Friendly

– According to the statistics, 51.65% of the users were operating mobile devices for searching the queries. So if you want to get a number of traffic and the conversions you must have a mobile-friendly website.

We hope these tips would be useful while designing the website which could increase the revenue and the popularity of the site.

Design A Trustworthy E-commerce Website

An e-commerce website is said to good enough when any user lands on the site and complete the process of payment without any struggle. It’s a common scenario with the e-commerce website that the advertising is done well enough to attract and drive the audience to the website. But poor user experience or loss of professionalism, ruin all the efforts of the advertising. For any e-commerce website, there is no specific format or pattern which needs to be followed by everyone. But certainly, there are few elements which are mandatory to include within the website.

Follow the below tips which would help to improve the user experience of the e-commerce website.

  1. Think Like User – For any e-commerce website its important to think like a new user who had landed on the website first time ever. Keep all the navigations and products simple and easy to use. Let the offers and deals be highlighted on the first look or on the banners, so users don’t miss out and also attract them.

 

  1. Search Option – eCommerce website is huge collection of products which might be difficult for any user to find any specific product. Having the search bar on the site becomes the lifesaver for such customers. Also, it saves a lot of time and efforts user due to which its also in the preferred e-commerce website.

 

  1. Simple Design – Simple Design is the key to the e-commerce site, which gives the professional feel to the site. Complicated and too much content actually don’t give the user space to breath which ends up losing them.

 

  1. Checkout Cart – Everyone has observed the cart logo at the header section of any e-commerce website. This option keeps updated the user about the number of items in the cart. This is also calculated under one of the strategies for better user experience, as a user have not to cross-check about the number of items added.

 

  1. Quality Image – This is listed under the most important and mandatory point any eCommerce website should have. High-quality photos not only give the website a professional look but also helps in creating the trust for the user on the products and its quality.

 

  1. Review & Testimonials – It’s been preferred by many of the people nowadays to check the reviews first and then decide. It can be a movie, a new restaurant or any buying any online product. Having a section build up the trust of the users before buying it from old or even new website.

 

  1. Product Layout – Keep the display of the product simple with proper spacing. Too many products or too less in one area, loosen the interest of the customers and even might confuse them. Grid layout is the most preferred layout to be used by any e-commerce website.

 

  1. Quick Checkout – The checkout is the step when the user had finally sorted and decided to buy the products. Minimize the steps while moving towards the payment option. Also, don’t distract the user at the payment page with certain offers and deals, you might lose the customer there.

 

  1. Contact Information – There are multiple times when customer have a very small query and they search for the contact information. Providing the details helps the user to get connect instantly and also help to gain trust. Details can be contact number, location, working hours, etc.

 

  1. FAQ – Users have several questions which are most frequently asked. If unanswered the user may not buy the products from the site. Setting a FAQ section answers their simple and common questions. These clear the doubts instantly without even contact the support team.

 

Using these tips will surely help in improving the user experience in the overall website and increase the conversion rate. All these points are taken care of when the website is designed and developed by the professional company.

Web Designing Tips For Small Business

Website Designing for a small business or the startup company plays a very important role for growth. The business is totally dependent upon the designs and layouts of the site to attract the customers. As being a new business, people are not aware of the brand and its services, so it’s a difficult task altogether to start and gain profit at the initial levels. There are certainly many other factors which are required for the conversions on a new website. These factors include development, content, navigation and many more. But when the user land on the website, attractive designing is the only factor which holds the user. To overcome multiple hurdles, it becomes mandatory for any businessman to choose the professional service provider to design and develop the website.

Below are 7 tips listed that help your small business website to gain presence.

1. Strategic Planning

– For any business, it may be small or big, it’s very important to plan out the things at the initial level. Planning the strategy helps in multiple ways like you get the clear path to start working on, track the progress, set the deadlines and many more things. It helps every individual to work in the decided flow and avoid putting extra and random efforts on unnecessary work. Its also been said many people, planning helps in strength to the business for its steady growth and continuous prosperity.

2. Professional Design

– As discussed above, designing is the most important and crucial part of any small business. Hire the professional website designing company for your website development. They know the proper color scheme which would match the business platform and also the industry standards. The relevancy between the image and the fonts should be maintained to give the professional look to the website.

3. Services & Products

– Highlight the products or the services which are provided by the company. The user should not struggle to find the services or products on the website. Showcase them well enough to catch the attraction of the user while just scrolling through. Try to design an individual page for the services or products. This would also help in ranking the website in the search engines.

4. Responsive

– Nowadays there are multiple screen size and browser’s availabilities which differ from user to user device usage. To acquire a large portion of the user for any small business it’s important to create a responsive website. These websites are compatible with any device and the browser irrespective of any user. There is no such rule to gain business from a specific device, so be prepared to be compatible with the user.

5. Hierarchy

– There has to be the proper hierarchy maintained along with the full website. Like the common structure has the home page, followed by the company profile and the services and products. The last steps include the connection options like contact details etc. Social media shouldn’t be avoided, this has a very good impact on the user and also gains trust.

6. Clear CTA

– Call to Action button should catch an eye of every visitor scrolling the website. It is being a case where a user is convinced and want to buy the service but unable to find the option where to get it from. Provide multiple times the call to action button on the whole website, so no user is missed to convert it into the small business customer list.

A successful small business takes a lot of efforts to grow during its initial stage. Also, the skills and the professional perspective is simultaneously important. It’s also advisable to hire a professional website designing company for the early level of developments.

Website Designer Questionnaire For Clients

We have been learning one thing since childhood, is to ask questions to clear your doubts, obstacles, etc. The more the questions asked the clearer your concepts are set in your mind. A similar thing applies to your professional life too. Being a designer it’s very important to understand the client’s perspective and needs. The perspective can only be cleared when asked multiple questions to them. This will help to understand the client more deeply. Also, their work which can be services or products, their brand, budgets, aim, and many more things. By the question, we not only understand the client but also help us to plan the strategic, timeline and deadlines.

So without any time waste, let’s get started to the set of questionnaire.

1. Learn more about the business

Until and unless you are clear about your client and its business there is nothing you can start with. Get to know about the business location, contact number, reviews, etc. This will help designers and developers to grab the basic information about the industry.

2. Know about the website

If the client owes the website previously, get the most of it. Get to know its technologies, version, frameworks, etc. Also, in terms of marketing, its current condition in the market, place holding in google, keywords, etc.

3. What they want 

Ask your client about their expectations, ideas, perspective and whatever they want. By doing this you get the checklist to do things which are attached to the requirements. At this level, you can see the clear path on which work needs to be started.

4. Specify the keywords 

Certain clients have this specific requirement about the keywords. List down the keywords and check the current scenario, so the progress can be measure. If they don’t have any specific keyword, ask them for their views about it.

5. What’s your USP

Every company has its unique selling points, ask for it. This is the one thing which makes them stand out in the crowd of competitors. Also, it needs to be added on the website which is highlighted to attracts the customers.

6. Who are your competitors 

Knowing your competitors always helps to know your current position and where to reach in future? Referring them one gets the idea about the current competition level in terms of development as well as designing.

7. Target Audience 

For any business its important to know the target audience in the initial stages of designing. Depending upon the B2B or B2C business the layout and the appearance varies. Customer-oriented website is more interactive as compared to the business one.

8. Do you have references 

Nowadays people are fascinated by some of the other things and they wanted it on the website. So clients do have few references and ideas which they wanted to get implemented by the website designers.

9. Deadlines 

This question shouldn’t be missed out to ask by any client. Certainly, depending on the work and implementation the time may vary. But it’s good to have the deadline which shouldn’t be crossed.

10. Budget 

Well, this is the never missed question neither by the client, not the professional designer. This question has different lookout from all the companies.

It may be a designer or the client, having a clear understanding of the project is very important. The professional website designers have the ability to undergo the brainstorming process to get the best of the work. These questionnaires will help to resolve the hurdles while designing a site.

Mobile Ads Optimization Strategies

Advertising is no more a limited or bounded platform for any of the sources. It has just extended its boundaries, more than expected in the last decade. Advertising has its roots starting from newspaper ads column to search engine ads and the latest one mobile application ads. Online advertising is the most diverse part which depends upon the requirements and platforms used them for. And the main motto of the diversity is to reach the right users and convert them as the customers. Smartphones have the largest share in mobile advertising as it made life much easier in terms of personal and professional ways both. Currently, the most trending platform for advertising is mobile ads. Surely this is due to the higher number of users around the globe.

According to the survey, approximately 70% of the advertising lose revenue due to not targeting their perfect audience. This happens due to lack of knowledge about the behavioral data which they have and not using it in the right ways. The click rate of the ads from any campaign is only 0.1% which means the only ad is clicked by the user among the thousand ads. To avoid such a situation, certain strategies need to be followed to gain maximum profit in minimal budget.

Right Audience

– Audience depends on multiple factors like location, proper age groups, surfing timing of the users, etc. Selecting the wrong audience can make big losses even though paying higher amounts to the advertisers.

Display Frequency

– Give your ads a moderate frequency. This will not irritate the users by continuously viewing one ad nor search or waiting for it to display again. Setting proper frequency gives a visible difference in results.

Clear Message

– Sometimes while making the ads banner advertising to make it too creative and ignore the motive. Due to this user actually gets confused about what exactly the ad is about. This certainly a situation where the user does not click on the ad. Keep the message about the product or service crystal clear.

Images

– Images speak more than words; this proverb applies even in the advertising. Adding images in the ads attract the user more as compared to the non-image ads. Just remember to add the proper size images to fit for the banners.

Landing Page

– Only creating attractive ads is not enough if you don’t have a proper landing page. Also, the landing has to be mobile-friendly for easy navigation of the users on the website or app after clicking on the ads.

Video Ads

– This is the most trending form of the presentation of the ad. According to the survey, 30 seconds video has the most response as compared to 15 seconds and 45 seconds video ads. There are certain ads which run in between the video, they again have the highest view time.

Ad Extensions

– Ad extension gives the added advantage to drive the traffic. Using a proper extension like know more, call us, etc. can generate more conversions. Also, some ad has the types as call campaign-specific designed.

 

Optimizing the ads campaigns is very important on a regular basis to maintain the quality and eventually increase the conversion. To get the best out of budget hire the professional to create and maintain the ads account, like CodePlateau Technology.

Top 5 Android Libraries in 2019

Android Library is a collection of all the source codes, files, format, etc. which are required to develop or build any mobile application. These are a number of libraries which are available for any developers on Android Studio. Depending upon the necessity and requirements they are being used. As these libraries are a set of codes, they are crawled or get by specifying commands from specific types and variants.

There are a few latest and updated libraries mentioned below:

  1. Retrofit

    – Its reviewed as the most useful Android library by many of the mobile app developers. This is due to the main feature which is converting the HTTP API into the Java interface. As this interface makes the code much simple and cleaner than before.

 

  1. Moshi

    – There was a well-known library called GSON which is similar to Moshi but in a much more advanced way. It can also be called the next level of GSON library used for API responses. The major feature of Moshi Android Library is that its compatible with Kotlin language for integration. And also, much light weighted than the previous version. This gives the code simpler way to integrate it.

 

  1. Chuck

    – In simple words, Chuck is known as an HTTP inspector. It performs the activity as its name ‘Inspector’. Its mainly used to inspect or get detailed information on any Android app. This information includes all the HTTP requests and responses inside the mobile application. Also, the database provides details of each and every request or response. Advantages of Chuck is that, its just a single line code with multiple functionalities, exportable file, notification on new request.

 

  1. Room

    – Room database is commonly known as Room Persistence Library. Which is known for its lighter version of SQL database? It has all the power of integration with a lesser compiling time. By using Room database, it decreases the boilerplate codes resulting in reducing compiling time while the process or using the mobile application. Also, it is compatible and gets integrated with many different components.

 

  1. Dagger 2

    – According to Dagger Team “Dagger is a fully static, compile-time dependency injection framework for both Java and Android. It is an adaptation of an earlier version created by Square and now maintained by Google.” Dagger 2 is used and is advisable to use by every mobile app developer because of its convenience. The minimal the efforts when the functionality of the application needs to be changed overall. It works in such a way, that only required part of the app is changed particularly without disturbing the rest.

 

These are only a few of the libraries from the never-ending list. While developing the Mobile Application always choose the professional as they are well versed with the usage of Android libraries for developing your mobile app.

Best Payment Gateways for Mobile Apps of 2019

Payment gateway is one of its kind technologies, whose development had brought not less a revolution in this world of online. These payment gateways have actually opened gates for secure payments and transactions via online. Due to digitalization most of the users prefer doing an online transaction. That means to run a successful business, secure and simplified payment gateways is a mandatory thing. But choosing the best and affordable payment gateway is a big task. So, let’s discuss 10 best payments gateways depending upon the various factors.

Payment Gateways for Mobile Apps

  1. JUSPAY – It’s one of the most preferred payment gateways in India. The big brands like Amazon, Airtel, MakeMyTrip, BookMyShow, Grofers, and many others are currently using JUSPAY as their payment gateways. Its unique feature is the single click bank OTP processing feature, which enables users to add the OTP in 1 click.

 

  1. 2Checkout – 2Checkout is counted among the best all-in-one monetization platform. It’s used by multiple national companies for expanding their business and managing the revenue more effectively. It is currently securing its payments for more than 14,000+ global online business. They are well known for their 24X7 customer support in all the languages around the globe.

 

  1. CCAvenue – CCAvenue has 200+payment options like credit cards, internet banking, debit cards, EMI etc. It offers countries wise payment option in their own currencies respectively. The integration of the CCAvenue payment gateway is simple and it gives full customization option. The display page for the users is full responsive i.e. compatible to any device.

 

  1. Instamojo – It has multi-channel Payment Gateway for India – SMS, Email, WhatsApp, Facebook, Website & more. It also consists of a long list of accepting payment from debit cards to credit cards, from net banking to wallets and UPI. Depending upon the requirements Instamojo provides mojocommerce, mojoxpress, and mojocapital.

 

  1. PayPal – PayPal offers both personal and business account depending upon the needs. With PayPal business account you can send as well accept the payments locally and internationally both. The integration requires a short span of time ranging from 1-2 working days. Currently, PayPal is only charging the transaction fee which varies upon location and transactions.

 

  1. Amazon Pay  – Amazon is among the trusted brand around the globe for its quality and easy refund policy. Amazon Pay being a payment gateway give much more advantages than Amazon. Just customers need to book their products and services, log in to Amazon account and checkout within minimal steps.

 

  1. PayU Money – PayU Money provides the fastest activation process with minimal documentation. Just link your account with the PayU Money, for easy refund and funds settlements easily. They have multiple payment options like credit and debit cards, wallets, UPI. PayU Money is compatible with both Android and iPhone mobile apps.

 

  1. Stripe – Stripe is another payment gateway used worldwide. It can be used for both personal and business online payment transactions. Stripe is used by multiple organization, companies, e-commerce platform, etc. The specialty about Stripe is that it provides fraud prevention, during the online payment due to its updated API version provided by the company.

 

  1. Paytm – Paytm is India’s largest and trusted online payment platform. This is used by locals as well as business. Paytm provide all modes of payment like credit & debit cards, net banking, etc. Paytm supports anti-fraud technology for secure payments. They also have instant refunds and settlement records.

 

  1. Citrus – Citrus payment gateway provides online transaction at both personal and business level. Just need to connect your bank account with the Citrus. This allows transferring money from one person’s bank account directly to other bank accounts. They provide a virtual private address to each user. This allows transferring money at lightning speed.

 

These listed payment gateways are secured enough for online payments also used worldwide by the people for personal & business purposes. Choose the correct payment gateway for your mobile applications depending upon the requirements. And for any Mobile Application development queries or consultation contact us today.