Impact of Incomplete Content On Web Designing

Web Designing – Having a website has become a mandatory thing by any business or service provider, it may be a small or large one. Nowadays, only explaining your views about the business and desired the website to the designer of a professional company is not enough. Getting involved during the whole process and providing the proper content and media is also essential. If the company is taking care of all the parts then approving the desired media are equally important. It’s being a common and frequent mistake by any company and client together is incomplete content. This content includes audience objective and actions on the website, images, videos, content, etc. which are equally important.

In this blog, we will be discussing the impact of incomplete information on web designing.

1. Dummy Content

– It is a common scenario of using fake content during the early stages of development. This needs to be changed before delivery the website to the client or publishing it. It’s a known fact that content is king for the SEO ranking purpose. Any content left unchanged can hamper the website and the investment even though with high user experience and crawling speed.

2. Competitors

– In multiple questionnaires by the developer team, a common question asked is about the competitors in the same industry. Not providing the proper information to the designers and developers leaves only one the option to refer the competitors. This leads to a loss of creativity and the uniqueness of the website. Providing proper content and images helps a lot in creating distinctiveness while web designing.

3. USP

– It may happen multiple times that client may own a unique selling point which might be missed out during the initial conversations. Not mentioning this point may lose a lot of audiences old as well as the new one. Make this point a mandatory or a priority while developing or web designing.

4. Images

– There are two cases when it comes to the images section. Either they are dummy or copyright images used during the developing stage. And the second case is provided images by the client which are of low quality. In both cases, the negative impact is faced by the website. Copyright images hinder the trust of the audience. And low-quality image affects the look and feel of the website which is compromised.

5. Elements

Elements are also known as the features which need to be incorporated in the website. The list is huge like shopping cart, contact form, newsletter subscription, press release section, newsfeeds, gallery and many more. This needs to be pre-defined and confirmed to avoid the adjustments and rearrangements of the sections. A proper place and functionality are created during the development stage.

6. Choices

– It is important to know the websites which are liked by the client. It sometimes happens that what designer and developer like is not liked by the client due to different choices. Getting an overview of the likes and dislikes helps to get the perspective of the design desired by the client.

These are the few things need to be taken care of by both the developer and the client to give the website a standard feel which is even SEO friendly. Choosing the professional always take care of the checklist in their ways to give the best outcome.

5 Mistakes to Avoid While Designing a Website

Website Designing is the most crucial part of the overall process of website development. During this process, the main perspective is to take care of the users and its overall effortless experience throughout the website. The main goal for any website designer is to lock up the user into the website and convert them to the customer. Also, from the designers’ point of view, it is also mandatory to fulfill the client’s expectations and also maintain the standards of the industry. This can be too much complicated in certain cases and end up losing users and revenue simultaneously.

Let’s take a look at the mistakes which need to be avoided during website designing.

1. Website Speed

– The website speed has become the most important factor for any site to sustain in the competition as well in to maintain its higher position in the search engines. Due to the availability of high speed of internet, people have lost their level of patience. Users can’t wait for more than 3 seconds to load the site. So, to generate the traffic and convert them into conversions it’s really important to maintain the quick loading speed of the website.

2. Navigation Bar

– Sometimes to make things stand out or to try out innovative ideas, designing may go wrong have negative effects instead of positive. That doesn’t mean trying new things should not be an option. Try to maintain the standards of every element. Like for navigation bars are placed ideally on the top or at the most right side. Placing them totally in a new place or making it invisible or hidden bars misguide the users. Elements which let the user struggle has comparatively fewer conversions.

3. Spacing

– If ever want to know the importance of the white or blank space ask any website designer. Blank or white space gives the room to the user to think and properly understand the site information. Also, this does not distract the user and concentrate only on one thing. Its always advisable to give the white spacing on the website on both sides.

4. Grammatical Mistakes

– Spelling mistakes can be counted into a minor one but the effect is major on the site. Website losses its credibility and the trust of the users due to grammatical spelling mistakes. Content is counted into the first impression and when it is bad, the user never returns to the website ever. This can cost you a huge amount when the users don’t return to your website.

5. Mobile-Friendly

– According to the statistics, 51.65% of the users were operating mobile devices for searching the queries. So if you want to get a number of traffic and the conversions you must have a mobile-friendly website.

We hope these tips would be useful while designing the website which could increase the revenue and the popularity of the site.

Importance Of Web Designing In SEO

There are a lot of naysayers that don’t understand the link between a Web Designing and SEO process. While these two may seem complimentary to each other they need to work hand in hand if your business is to succeed. It is no longer about “if you build it they will come”, it is actually more on the lines of “if you build it well, they will come”. Here our take why website design is very important for your websites to search engine optimization.

5 Reasons Web Design is important for your business

1. Better Web Design More Visitors
Your website design will depend on the customers you would like to attract to it. For the younger generation a simple website without a lot of bells and whistles won’t be suitable while if you add too many “new age” features in your website and your customers are from an older generation they might not enjoy it as much. Now if you wonder what does SEO have to do with this remember that a lot of your SEO ranking has to do with the customers you can attract to your website and how long they stay on your website before moving on.

2. Site Speed
Another important aspect of SEO is how fast you‘re able to provide the required information to your customer. The quicker they receive the information they more they’re willing to stay on your website. Not only does the speed on your website matter for technical SEO, the speed at which the user can locate all the relevant information while on your website is another important aspect of how loyal of a consumer he becomes. Site speed itself is an important parameter that Google judges in ranking your website in its search.

3. Navigational Ease
Another important factor that could decide your website SEO is the ease with which users can find the information they’re looking for. I touched on it briefly in the last point and while they may seem contradictory to one another, how fast your potential customer can find the information he’s looking for can go a long way in ensuring that he keeps coming back to your website anytime he has any trouble with your particular skill set and needs answers. You’ll be steadily increasing your brand loyalist and reducing your dependency on paid ads to grow your fan base.

4. Professionalism
Another reasons companies rely on trusty web design companies in Pune for their requirements is because a well-designed website gives an air of professionalism to their brand. According to research, a customer is more likely to choose a business based on the quality of their website. A higher quality website gives an assurance to the customer that the business is to be trusted and they can do business with them.

5. Changes With Time
As with most things your customer preferences will change over time. As your audience matures so will their choices. If you are planning to grow with the company, it then becomes imperative to be able to change as per their needs. While the keywords you target will most likely not change you can always aesthetically revamp your website to continue to make it more attractive to your prospective customers.

Conclusion
Don’t let people tell you that web design and SEO are not linked because as we’ve discussed it above they very clearly are. If you are looking to build a new website for your organization or overhaul your existing website to match the needs of your current customers, you’ll need the services of a professional web design company in Pune that knows their way around both SEO and Web Design. If you‘d like to know more about how we can help you change your website to get more customers, get in touch with us today.

Transformation of Web Development with AI

From the growing number of self-checkout cash registers to advanced security checks at the airport; artificial intelligence is just about everywhere. AI is beginning to embed itself into all aspects of our lives. But how can we use artificial intelligence in Web Development?

Artificial Intelligence combines a number of goals like problem-solving, reasoning, knowledge representation, planning, machine learning, natural language processing, motion and manipulation, perception, social intelligence, creativity, and general intelligence. AI has impacted the web development field as well. Things like web design, design images, content development, search engine, product suggestions, etc. can be automated with the help of AI.

Self-Learning Algorithms

Artificial intelligence can be applied to web programming as well. The AI algorithms can be used to develop codes, which modify and alter from scratch and transform into a fully functional code, without the need for any manual interference. A number of tasks, such as adding, updating database records, as well as identifying the code snippets that would help solve a problem are some of the points where artificial intelligence can be applied. Web developers can make use of these predictions to formulate a perfect solution. This helps developers to build smarter apps and bots at a much faster rate than before.

Artificial intelligence can be applied to web programming as well, the AI algorithms can be used to develop codes, which modify and alter from scratch and transform into a fully functional code, without the need for any manual interference. A number of tasks, such as adding, updating database records, as well as identifying the code snippets that would help solve a problem are some of the points where artificial intelligence can be applied. Web developers can make use of these predictions to formulate a perfect solution. This helps developers to build smarter apps and bots at a much faster rate than before.

Artificial Intelligence in Web Design & Web Development

Web design is an important area, where the creative skills and the conversion optimization knowledge of the web designer can help build a high-performing website. The latest development in HTML based website development has been the integration of AI-based algorithms. In fact, working on AI-enabled platforms has made it easier for web developers to take decisions related to design, layout, brand imaging, and content. The real-time suggestion based on analysis of existing similar websites helps companies to create a better web interface, which can reach target clients efficiently. Artificial Intelligence and Machine Learning are constantly helping in delivering better user experience and product/service presentation to quality analysis, security strengthening, coding etc. Using AI solutions, you can adapt your website better to the user’s needs. Real-time learning technology evaluates customers mood and understands their preferences. According to the information received, this technology allows to dynamically modify website per each customer.

Some Other Uses of AI in Web Development

Image Search
The AI has been implemented by Google in the image search as well to detect labels of the image, detect explicit content, detect landmarks, detect faces, and various other such features. Apart from this, Google has also undertaken research projects to design images with the help of AI.

Personalized Search Results
Amazon is one of the best websites that make use of AI in it. Based on the search results, it provides you with an appropriate combination of the products. These help you to find the similar products and related products to help you decide the best product to buy within your budget. It impacts user behavior and helps makes them return again. It also keeps a track of your browsing history and recommends suggestions based on the same. This in turn also enhances its revenue with the increase in sales.

Chat Bots
Chatbots made the communication process more natural. Based on Artificial Intelligence, they soon will learn how to recognize human emotions. More and more online buyers will find it easier to interact with a website via a Chatbot. This option will remove all communication barriers and make the shopping process even more easy and pleasant.

Effective Marketing
Artificial intelligence marketing solutions truly understand the world in the same way a human would. This means that the platforms can identify insightful concepts and themes across huge data sets, incredibly fast. AI solutions also interpret emotion and communication like a human, which makes these platforms able to understand open form content like social media, natural language, and email responses.

Does this all sound too good to be true?
Researchers predict that by as soon as 2020, 85% of customer interactions will be managed without a human. That’s only two years and some change away.