Pre-Launch Website Checklist For Designers

Website Designing is a long and complicated process as they need to stay connected to different people during the whole process of development of a website. Like this starts from meeting the client’s and understanding their views about the site and making it come alive. Certainly, to handle this logging process and delivering it perfectly it’s important that none of the steps is missed or skipped out. This is the scenario where one would know how important the checklist be. Not only in a professional way but also in the personal day to day life, it’s a saver. With the list, it’s most likely that we don’t miss any of the important tasks and miss out the perfection just by one minor mistake.

Below are listed down the 7 checklist points which designers shouldn’t miss before the launch of any website.

1. Industry Standards

There might be different views of the client and what actually is the industry standards currently. A website designer is responsible to mold the ideas of the clients to fits them into the industry level. Having the best designing ideas would work if there is no relevancy with the industry and its standards.

2. Layout

The layout of the website should match the screen sizes of the devices which the end-user is using. Basically, the design should be compatible with all the devices which are also known as the responsive design of the website. The business may lose a lot of users due to not having a responsive website.

3. Browsers

Making the website compatible is one thing but browser compatibility is another factor which cannot be ignored. There are devices which have the default browser for any of the search query. Overlooking the browser compatibility indirectly deflects the user from coming to your website.

4. Favicon

Favicon is the small icon similar to the logo placed at the web browser which is nothing but the graphical representation of the website. Having a favicon on the website is to improve the user experience while browsing the website. This comes under the minor thing to do which has a large impact on the users.

5. Color

It is important to maintain a color scheme on the overall website by designers. Not doing this may lead the users to break the flow of the process and also deflecting them from the goal. Also, the colors should match the industry-standard whether it’s a service provider or a product delivering business.

6. Error Pages

Due to some technical errors, there might be conditions which show up the error pages like 404. There should be properly designed pages for such situations. The error pages don’t divert the user and tend to leave the whole website instead of just a web page.

7. Important Elements

There are always certain elements which are important for your website which consists of about company, discounts, offers, highlighted products, etc. These are some information which needs to be seen by the user and understand the motive of the site in the first sight. Try keeping these types of information on the first fold of the website, means without a single scroll.

These tips will certainly help to deliver the professional website to the client by website designers.
To get the best websites in the industry, CodePlateau Technology will help to do it. Reviewed as the best web designing company in Pune, by their clients.

How To Reduce Website Bounce Rate And Improve Conversions?

If you’ve ever seen the statistics on your Google Analytics you might have noticed a small tab that mentions bounce rate. A bounce rate is very bad for business. But what is a bounce rate and why are so many businesses committed to reducing it? Simply a bounce rate is when a person comes to your landing page and jumps off even before they’ve had a chance to view it properly. Not viewing your landing page means not having an opportunity to convert. No conversion means less business. Below, we’re going to highlight the steps you need to follow in order to improve your website & reduce bounce rate & hopefully improve conversions.

How To Reduce Bounce Rate On Your Website?

1. Improve Website Speed

The first thing you’re going to need to do is to improve your website speed. The faster the content loads the faster the customer is able to view the content you have to display on your page. Statistics say that customers will not wait more than 2 seconds for their webpage to being loading. If your landing page takes more than 2 seconds to load you have to fix it immediately.

2. Improve Your Content Readability/Display

Once you’ve improved the page load speed of your landing page make sure you give your customers something exciting to look at. The content you have on display, whether they are images, words, or a video has to be neatly displayed on the website. The formatting of the content should be easy to read. If you’re writing a blog then make sure to include an appealing heading and image to draw the user to the content. Write shorter paragraphs and include images as a reference and as break points for your readers.

3. Avoid Using Pop-Ups

Content Consumers don’t like when there is a disruption on their content consumption journey. Whether it’s watching a video or reading a blog. Having unnecessary pop-ups that distract the consumer will only want them to push away from your website and webpage. But Pop-Ups do work, so you’ll need to place them strategically so that they become a part of the content journey of your consumers.

4. Keep Refreshing Your Content

Most websites offer static content to consumers. A blog is typically the only place that you are able to keep refreshing the content on a weekly basis, so make sure you do that. However, for your website, make sure to update the content every few months to make sure that the most relevant is reflecting on your website. Your customers will be thankful to you for that. Not only will it lead to a lower bounce rate, but you’ll also become their go-to source for all industry related information.

5. Attract The Correct Type Of Visits

The best way to ensure that you have a low bounce rate on your website is to ensure that the person visiting your webpage or website has a relevant reason for being there. Either you’re selling a product he’s looking for, or he’ looking to avail the services you’re offering or quite simply your blog or website has an answer to the question he has. Either case, using targeted relevant keywords will ensure that your website visitors will have come to complete a certain action and helping them to do that will reduce your bounce rate. Don’t add irrelevant keywords or content to your website, not only will this lead to a higher bounce rate, but also a search listing rank penalty from Google.

Conclusion
The logic to reduce bounce rate is pretty simple, give the customers what they want, as soon as possible and in as visually appealing a way as possible. Meeting these three targets should help you achieve your bounce rate standards. If you need help with getting more conversions on your website, please do let us know and we’ll be glad to help you with a free website consultation.