10 Tips To Improve Your Websites User Experience

Android App Development
A website is a face to any business in this digitalized world. For any customer, website is the first and easiest way to collect more information about the business. On the other side for any business, a chance to impress the users in a single glance. This first impression on any user is very important, as upon it the decision of converting a user into a customer is dependent. Nowadays, mobile has become the most and commonly used device by any user. Due to this even businessman are investing more in improving the user experience. So, they can extend their customers list from the new users browsing their website through any device. Below are the tips to enhance the user experience for the website 1. Above the Fold – Keep all the important content above the fold of the page. Not keeping the important content would misguide the user and have greater chances to leave the website. Let people understand what you want to showcase within the first view of the website.
2. White Space
– It is the blank space given at the sides of the website. This has a lot of importance in terms of designing perspective. This white space gives the viewer an open space to think and also gives a good effect on the elements. Too much content and elements can confuse the user and indirectly forced to leave the site.
3. Loading Speed
– People get a variety of options to their single search that’s why the waiting tending for any site to load is very less. According to the statistics, having a loading time anywhere between 2.4 to 3 seconds on mobile and desktop is ideal. Beyond that time, you start to lose your conversation rate.
4. Maintaining a Flow
– For instance, if your ultimate goal is to get contact details from the users visiting a website, then maintain proper flow. This flow should be simple enough and understandable easily by any non-technical person too. Don’t distract the user in between the flow buy showing them different other offers or products.
5. Responsive
– Users are not limited to any particular nowadays. For greater number of conversions make your website fit to all the screen sizes and resolutions. Making it compatible lets the users navigate, browse and get the required information from any device.
6. Call to Action
– In some of the cases, users struggle a lot to connect the business services. This led to the loss of conversation due to a simple designing flaw of not highlighting the call to action button. Make this button bold and clear enough to get the attention of the users.
7. Use Images
– Let your images speak out the motive than by words. Users avoid long and plain text and prefer the images. This also helps the longer engagement of the user when images are used in the site.
8. Social Sharing
– Content or images are more frequently share by the users on their social media platforms. Don’t miss this opportunity of free marketing for your brand. Just add the social media sharing buttons on the site and keep a track to count the sharing.
9. Contact Details
– Let your contact details be easily visible to the users while they are totally satisfied with all the information and want to get connected with you. Update the details on a regular basis so you don’t miss out your customers anymore.
10. Design for Users
– Last but certainly not the least important point is to design with a perspective of the user. When you design according to your choice you might lose a larger quantity of the users from converting them to the customers. These are the important and most useful tips a designer shouldn’t miss out while creating a website. And for all the professional designing and development services, CodePlateau Technology is one of the recognized companies in Pune.

Design A Trustworthy E-commerce Website

An e-commerce website is said to good enough when any user lands on the site and complete the process of payment without any struggle. It’s a common scenario with the e-commerce website that the advertising is done well enough to attract and drive the audience to the website. But poor user experience or loss of professionalism, ruin all the efforts of the advertising. For any e-commerce website, there is no specific format or pattern which needs to be followed by everyone. But certainly, there are few elements which are mandatory to include within the website.

Follow the below tips which would help to improve the user experience of the e-commerce website.

  1. Think Like User – For any e-commerce website its important to think like a new user who had landed on the website first time ever. Keep all the navigations and products simple and easy to use. Let the offers and deals be highlighted on the first look or on the banners, so users don’t miss out and also attract them.

 

  1. Search Option – eCommerce website is huge collection of products which might be difficult for any user to find any specific product. Having the search bar on the site becomes the lifesaver for such customers. Also, it saves a lot of time and efforts user due to which its also in the preferred e-commerce website.

 

  1. Simple Design – Simple Design is the key to the e-commerce site, which gives the professional feel to the site. Complicated and too much content actually don’t give the user space to breath which ends up losing them.

 

  1. Checkout Cart – Everyone has observed the cart logo at the header section of any e-commerce website. This option keeps updated the user about the number of items in the cart. This is also calculated under one of the strategies for better user experience, as a user have not to cross-check about the number of items added.

 

  1. Quality Image – This is listed under the most important and mandatory point any eCommerce website should have. High-quality photos not only give the website a professional look but also helps in creating the trust for the user on the products and its quality.

 

  1. Review & Testimonials – It’s been preferred by many of the people nowadays to check the reviews first and then decide. It can be a movie, a new restaurant or any buying any online product. Having a section build up the trust of the users before buying it from old or even new website.

 

  1. Product Layout – Keep the display of the product simple with proper spacing. Too many products or too less in one area, loosen the interest of the customers and even might confuse them. Grid layout is the most preferred layout to be used by any e-commerce website.

 

  1. Quick Checkout – The checkout is the step when the user had finally sorted and decided to buy the products. Minimize the steps while moving towards the payment option. Also, don’t distract the user at the payment page with certain offers and deals, you might lose the customer there.

 

  1. Contact Information – There are multiple times when customer have a very small query and they search for the contact information. Providing the details helps the user to get connect instantly and also help to gain trust. Details can be contact number, location, working hours, etc.

 

  1. FAQ – Users have several questions which are most frequently asked. If unanswered the user may not buy the products from the site. Setting a FAQ section answers their simple and common questions. These clear the doubts instantly without even contact the support team.

 

Using these tips will surely help in improving the user experience in the overall website and increase the conversion rate. All these points are taken care of when the website is designed and developed by the professional company.

How to Ensure Successful Web Design for a Target Audience

To create a truly amazing website design, knowing your target audience is half the battle won. You may impress a client with an attractive layout and graphics. But to exert a major influence on the website user, you need to understand them first. Here are the things you can do:

Highlight the Customer Problem You are Solving

How does your product or service make your customer’s life easier or better? What is the USP of your business? List down the points, create a shortlist and highlight them on your website content and design. The problem and the solution that you are offering must be among the first things your target audience must notice on your website.

Know More about your Customers and Competition

Make a list of your current audience. Find out what demographic (age, gender, profession, income) do they belong to, what are their characteristics and buying habits. Once you know your audience, refining the web design to suit their changing needs is a constant process.

If you new to the market, see how your competitors have used their web design to attract more target customers. How are they positioning and pricing their business? What are their customers talking about on social media? You may choose a different design approach, as a contrast to your competitors.

Set Up Web Design for Catchy Text

Many web design companies don’t realize that the web design must compliment the website content. You can’t have a furniture website have the design elements for women’s attire, right? Explore and shortlist specific audience-appealing words, phrases and punch lines. Use these words sparingly, but effectively. Allow the design to blend with the words adding emphasis to the intended communication.

Color, Layout, Fonts & Images

Most of you know that color psychology and correlation plays an important part in web design. The trick is to match colors with your target audience’s preferences. Beyond generally known color response theory, the more important thing is the effective use of the right color.

For example, see how women-centric websites use green, blue and purple (women’s favorite colors according to a survey) to a white background to convey friendliness and trust. See how Facebook uses blue for trust, while Dell uses green for conversion buttons like “View Details” or “Buy Online.”

As per our experience in working with clients, older audiences prefer a fixed-width layout, while a young audience looks for trendier, stylish design with a strong use of color. If required, take a survey of most preferred websites among your target audience for a deeper understanding.

How to choose fonts to fit your brand is one thing. Maintain consistency by using a style guide. The guide need not be complex. But define a clear set of font attributes that the target audience will like. This will make it easier for the web design team. They will know which fonts to try out and which to avoid.

Depending on your audience’s preferences, use either images or illustrations. The image shouldn’t merely be attractive, but add to a focused user experience. Don’t undermine navigation, functionality, icons and interface controls for accommodating images. It’s better to follow convention in functionality design than to confuse the target audience.

Conclusion

Update your target audience data every 6-12 months. This will help you deliver the best in audience-oriented web design on a consistent basis. Ensure successful web design for you and your clients by making use the information mentioned above.