Points That A Website Developer Shouldn’t Miss Out
Website Inter Linking
Every website is built up with specific idea and logic. This logic is very important and should be clear and simple enough for the easy flow of internal navigation from one web page to another. Every new topic within a specific subject on the website should have an individual subpage. Due to this, the flow of the user does not get distracted and which leads to increasing dwelling time on the website, as the user finds the relevant topic which he was looking for or interested in. Also, do not make more than 3 to 4 layers of subpage from the index page. Many internal linking within the pages may lead diversion of users as well as the crawlers.
The meta tags which defines the website, in short, are very important parts and plays a vital role during the ranking and defining the website to the users. Meta Tags include the Meta Title and the Meta Description which are placed at the backend of the website also known as the source code and major parts of the On – Page SEO. These descriptions are shown by the search engines during the ranking of the site. Firstly, the meta title is been showcased followed by the URL and lastly the meta description. The Title is a crucial part, as depending upon it the user decides to visit your website or not. The second part is the description, even though the title attracts the user, meta description gives the idea about what the website is about. Always try to have a unique title and description for all the pages of the website, which eventually leads to a better ranking of each page individually instead of confusing crawler which page to rank for one similar keyword.
In the current scenario, speed has become the vital factor to be considered while building up the new website. Not only in terms of built-up but also in the Search Engine Ranking Pages i.e. SERP’s speed is very essential. Even though if you have a very good marketing plan that will surely drive the traffic to your website, but without good speed t will eventually lead to loss of traffic due to the high loading time is taken up by the site. To overcome this situation there are several options like reducing the use of too many flash in the banner section, compressing the video, minimizing the size of the CSS file, using gzip to zip up the folders etc. There is a tool developed by Google known as “Google Page Speed Insight” which will give the current status of the website speed instantly.
AMP/Mobile Friendly Websites
The percentage of people using mobiles and tablets has gradually increased in the current decade. People nowadays, complete some part of their work on their go with these smart devices. So, creating up the mobile-friendly website has been a mandatory task while developing a website. Also, Google has launched an update regarding the mobile-friendly website, which prioritize the website which has Accelerated Mobile Pages i.e., AMP. These pages tend to load faster and quicker on the mobile compared to the normal web pages.