Importance Of Web Designing In SEO

There are a lot of naysayers that don’t understand the link between a Web Designing and SEO process. While these two may seem complimentary to each other they need to work hand in hand if your business is to succeed. It is no longer about “if you build it they will come”, it is actually more on the lines of “if you build it well, they will come”. Here our take why website design is very important for your websites to search engine optimization.

5 Reasons Web Design is important for your business

1. Better Web Design More Visitors
Your website design will depend on the customers you would like to attract to it. For the younger generation a simple website without a lot of bells and whistles won’t be suitable while if you add too many “new age” features in your website and your customers are from an older generation they might not enjoy it as much. Now if you wonder what does SEO have to do with this remember that a lot of your SEO ranking has to do with the customers you can attract to your website and how long they stay on your website before moving on.

2. Site Speed
Another important aspect of SEO is how fast you‘re able to provide the required information to your customer. The quicker they receive the information they more they’re willing to stay on your website. Not only does the speed on your website matter for technical SEO, the speed at which the user can locate all the relevant information while on your website is another important aspect of how loyal of a consumer he becomes. Site speed itself is an important parameter that Google judges in ranking your website in its search.

3. Navigational Ease
Another important factor that could decide your website SEO is the ease with which users can find the information they’re looking for. I touched on it briefly in the last point and while they may seem contradictory to one another, how fast your potential customer can find the information he’s looking for can go a long way in ensuring that he keeps coming back to your website anytime he has any trouble with your particular skill set and needs answers. You’ll be steadily increasing your brand loyalist and reducing your dependency on paid ads to grow your fan base.

4. Professionalism
Another reasons companies rely on trusty web design companies in Pune for their requirements is because a well-designed website gives an air of professionalism to their brand. According to research, a customer is more likely to choose a business based on the quality of their website. A higher quality website gives an assurance to the customer that the business is to be trusted and they can do business with them.

5. Changes With Time
As with most things your customer preferences will change over time. As your audience matures so will their choices. If you are planning to grow with the company, it then becomes imperative to be able to change as per their needs. While the keywords you target will most likely not change you can always aesthetically revamp your website to continue to make it more attractive to your prospective customers.

Conclusion
Don’t let people tell you that web design and SEO are not linked because as we’ve discussed it above they very clearly are. If you are looking to build a new website for your organization or overhaul your existing website to match the needs of your current customers, you’ll need the services of a professional web design company in Pune that knows their way around both SEO and Web Design. If you‘d like to know more about how we can help you change your website to get more customers, get in touch with us today.

Transformation of Web Development with AI

From the growing number of self-checkout cash registers to advanced security checks at the airport; artificial intelligence is just about everywhere. AI is beginning to embed itself into all aspects of our lives. But how can we use artificial intelligence in Web Development?

Artificial Intelligence combines a number of goals like problem-solving, reasoning, knowledge representation, planning, machine learning, natural language processing, motion and manipulation, perception, social intelligence, creativity, and general intelligence. AI has impacted the web development field as well. Things like web design, design images, content development, search engine, product suggestions, etc. can be automated with the help of AI.

Self-Learning Algorithms

Artificial intelligence can be applied to web programming as well. The AI algorithms can be used to develop codes, which modify and alter from scratch and transform into a fully functional code, without the need for any manual interference. A number of tasks, such as adding, updating database records, as well as identifying the code snippets that would help solve a problem are some of the points where artificial intelligence can be applied. Web developers can make use of these predictions to formulate a perfect solution. This helps developers to build smarter apps and bots at a much faster rate than before.

Artificial intelligence can be applied to web programming as well, the AI algorithms can be used to develop codes, which modify and alter from scratch and transform into a fully functional code, without the need for any manual interference. A number of tasks, such as adding, updating database records, as well as identifying the code snippets that would help solve a problem are some of the points where artificial intelligence can be applied. Web developers can make use of these predictions to formulate a perfect solution. This helps developers to build smarter apps and bots at a much faster rate than before.

Artificial Intelligence in Web Design & Web Development

Web design is an important area, where the creative skills and the conversion optimization knowledge of the web designer can help build a high-performing website. The latest development in HTML based website development has been the integration of AI-based algorithms. In fact, working on AI-enabled platforms has made it easier for web developers to take decisions related to design, layout, brand imaging, and content. The real-time suggestion based on analysis of existing similar websites helps companies to create a better web interface, which can reach target clients efficiently. Artificial Intelligence and Machine Learning are constantly helping in delivering better user experience and product/service presentation to quality analysis, security strengthening, coding etc. Using AI solutions, you can adapt your website better to the user’s needs. Real-time learning technology evaluates customers mood and understands their preferences. According to the information received, this technology allows to dynamically modify website per each customer.

Some Other Uses of AI in Web Development

Image Search
The AI has been implemented by Google in the image search as well to detect labels of the image, detect explicit content, detect landmarks, detect faces, and various other such features. Apart from this, Google has also undertaken research projects to design images with the help of AI.

Personalized Search Results
Amazon is one of the best websites that make use of AI in it. Based on the search results, it provides you with an appropriate combination of the products. These help you to find the similar products and related products to help you decide the best product to buy within your budget. It impacts user behavior and helps makes them return again. It also keeps a track of your browsing history and recommends suggestions based on the same. This in turn also enhances its revenue with the increase in sales.

Chat Bots
Chatbots made the communication process more natural. Based on Artificial Intelligence, they soon will learn how to recognize human emotions. More and more online buyers will find it easier to interact with a website via a Chatbot. This option will remove all communication barriers and make the shopping process even more easy and pleasant.

Effective Marketing
Artificial intelligence marketing solutions truly understand the world in the same way a human would. This means that the platforms can identify insightful concepts and themes across huge data sets, incredibly fast. AI solutions also interpret emotion and communication like a human, which makes these platforms able to understand open form content like social media, natural language, and email responses.

Does this all sound too good to be true?
Researchers predict that by as soon as 2020, 85% of customer interactions will be managed without a human. That’s only two years and some change away.