As we approach the middle of the year, here is a list of web design trends that we have absolutely loved working with, in 2018.

Bold and Bright Colors   

Experimental color themes are finding more takers this year in web design. A combination of bright colors can convey happiness and set a positive mood. Another feisty way of using bright colors is the monotone technique. If used as a background for content, monotone enhances readability.

We also love using duotone (two colors make up an image).  It allows us to distinctly express the emotions that particular colors convey. Text attains prominence over duotone. Overlaying is another effect that can be easily created but needs to be used sparingly.

Cinemagraphs

Since it’s invention in 2011, cinemagraphs have been used to attractive and alluring effect in web design. How are cinemagraphs created? Usually, Photoshop is usually used to edit an HD video to create a still frame and retain a moving frame within the same shot for effect.

Cinemagraphs are very effectively used in various marketing campaigns. Imagine wine spiraling in a wine glass in the otherwise still image of an outdoor family lunch table. The glitter and sparkle on the diamond ring on a jewelry website homepage are among the many good uses of cinemagraphs.

Sticky Navigation   

We refer here to chat boxes and other navigation elements too. Sticky navigation works best for action-oriented websites. It is also ideal for long pages, where this design element has replaced ‘back to top’. Mobile users are already aware of sticky navigation while browsing websites. They are bound to love any web design element that adds ease of use to website browsing.

The psychological connect of sticky navigation is the browsing confidence it gives its users across demographics. The user has the feeling that they are constantly interacting with the website and are never lost.

Split Screen Design

More websites are opting for a single screen divided into two vertical screens conveying two different messages. A distinct illustration, text or image conveys the characteristic of each side. This design element is great when you contrast two messages or want the user to be attracted to a particular communication.

Striking singular colors and impactful typography builds user interest in split screen design. Drawing user attention to an action button is easier in split screen design, especially when the button on the left side of the screen. Since most users now have large screens on their mobile devices, split screen design is a favorable web design element for now.