How To Reduce Website Bounce Rate And Improve Conversions?
If you’ve ever seen the statistics on your Google Analytics you might have noticed a small tab that mentions bounce rate. A bounce rate is very bad for business. But what is a bounce rate and why are so many businesses committed to reducing it? Simply a bounce rate is when a person comes to your landing page and jumps off even before they’ve had a chance to view it properly. Not viewing your landing page means not having an opportunity to convert. No conversion means less business. Below, we’re going to highlight the steps you need to follow in order to improve your website & reduce bounce rate & hopefully improve conversions.
How To Reduce Bounce Rate On Your Website?
1. Improve Website Speed
The first thing you’re going to need to do is to improve your website speed. The faster the content loads the faster the customer is able to view the content you have to display on your page. Statistics say that customers will not wait more than 2 seconds for their webpage to being loading. If your landing page takes more than 2 seconds to load you have to fix it immediately.
2. Improve Your Content Readability/Display
Once you’ve improved the page load speed of your landing page make sure you give your customers something exciting to look at. The content you have on display, whether they are images, words, or a video has to be neatly displayed on the website. The formatting of the content should be easy to read. If you’re writing a blog then make sure to include an appealing heading and image to draw the user to the content. Write shorter paragraphs and include images as a reference and as break points for your readers.
3. Avoid Using Pop-Ups
Content Consumers don’t like when there is a disruption on their content consumption journey. Whether it’s watching a video or reading a blog. Having unnecessary pop-ups that distract the consumer will only want them to push away from your website and webpage. But Pop-Ups do work, so you’ll need to place them strategically so that they become a part of the content journey of your consumers.
4. Keep Refreshing Your Content
Most websites offer static content to consumers. A blog is typically the only place that you are able to keep refreshing the content on a weekly basis, so make sure you do that. However, for your website, make sure to update the content every few months to make sure that the most relevant is reflecting on your website. Your customers will be thankful to you for that. Not only will it lead to a lower bounce rate, but you’ll also become their go-to source for all industry related information.
5. Attract The Correct Type Of Visits
The best way to ensure that you have a low bounce rate on your website is to ensure that the person visiting your webpage or website has a relevant reason for being there. Either you’re selling a product he’s looking for, or he’ looking to avail the services you’re offering or quite simply your blog or website has an answer to the question he has. Either case, using targeted relevant keywords will ensure that your website visitors will have come to complete a certain action and helping them to do that will reduce your bounce rate. Don’t add irrelevant keywords or content to your website, not only will this lead to a higher bounce rate, but also a search listing rank penalty from Google.
The logic to reduce bounce rate is pretty simple, give the customers what they want, as soon as possible and in as visually appealing a way as possible. Meeting these three targets should help you achieve your bounce rate standards. If you need help with getting more conversions on your website, please do let us know and we’ll be glad to help you with a free website consultation.