Why Image Optimization Is Relevant For Google Search Rankings


Most websites nowadays have tens of thousands of images. Some as a means to impress their prospective customers and some as means to display what their products and services could look like. While having a lot of images can be used to attract customers they can also slow down your website. On the other hand, images can also be optimized to improve the SEO for your website. We’ll be taking a look at what image optimization is and why it matters for your website SEO and Google Search Rankings.

What Is Image Optimization?
Image optimization is the process by which an image with the right message you’re hoping to deliver is published on your website in the right dimensions (height and width) as well as the right size (file size). It is important to note than larges images will require more space on the server as long as taking more time to be delivered to the customer. The better the optimization the better the customer experience will be. Another step in image optimization is to insert the right image alt tags on all the images. We’ll look into why that’s relevant a little later.

Why Image Optimization Is Important For Your SEO?

1. Using Relevant Imagery
Using the right images in the right place is very important for your website SEO. Let’s get this out of the way very quickly so that we can focus on how to optimize images for your website. Image search is really important. More than 6 out of 10 customers do an image search at least once a day. On your website if you’re using an image of a monkey but describing a cat it does not make a lot of sense, does it? This may seem like common sense but when you’re talking about obscure concepts like hard work and imagination what kind of imagery you use is totally up to you.

2. Alt Tags
The most important bit about image optimization is probably using the right alt-tags in the images. Just like website pages have SEO titles and headlines to make it easier to search, images have alt-tags to be able to find them more easily. Now you have think it’ll be easy to fool Google and try and use your business keyword on your images, which is fair but don’t overdo it or you will be penalized.

3. Using The Right Linking
Images on your website can also be used to link to pages and other images. Use the linking feature on images to take your customer on a journey throughout your website. As you probably know the more time a customer spends on your website the higher Google ranks your website in search. If you have the correct images linking to the right pages to take your customer to exactly where he wants to go then you will kill two birds with one stone, by improving your ranking and improving your sales.

4. Use Proper File Names
Ensuring that you use proper file names on your images is just a way to ensure that you maintain good hygiene on your website. Using file names like DSC00192.jpg is not at all helpful either too Google or your customer. If the image is taking time to load he can see the filename and at least understand if it’s relevant to them. If not, they can move to a different image. Having a proper file name also helps a search engine saving it in a relevant repository.

Do you need help in optimizing the images on your site for better SEO scores? Get in touch via email or leave a comment below and we’ll get in touch with you immediately. We’ve helped a number of our clients improve their SEO rankings simply by optimizing the images best suited for their website. Get in touch today!

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