SEO in 2019? The Importance of SEO next year
We’ve heard it a hundred times already, SEO is dead. Maybe in its conventional form, it died a long time ago, but if for a second you forget about the importance of SEO, you’re not only doing a disservice to yourself but your business as well. As the time goes by, we’ve seen the role of SEO shift prominently, but not how relevant it is to the online marketing game. Here are some of our thoughts on the importance of SEO in 2019.
Importance of SEO in 2019
Here are some reasons we think SEO will continue to rule the roost in digital marketing not just in 2019 but for the years to come.
1. Quality Is Still Important To Google
Of the many ways in which SEO has evolved since it’s inception is the concept of quality vs quantity. When SEO first began it was all about keyword density and getting the right message to the search engines. But times, they are a changing, and Google now prioritises the quality of content. It makes sense too, better content would mean more site visitors which would proper your ranking.
2. Focus On Long Form Content
While the focus of businesses was on writing long-form content for introductory guides, it has now been altered to cover every aspect of your SEO. Your content has to be as detailed and descriptive as it is helpful to the client. On an average, the content on each of your page should be more than 600 words minimum. The longer and more descriptive you can make the content, especially when it comes to blogs, the better it is for Google to rank your page. As long as you maintain the quality that is.
3. Focus has shifted to experiential browsing
Moving forward from 2018 into 2019 and beyond the focus will be on a more experience-centric web. New technologies are being released and adopted by the early adopters to provide their users with a better experience. A good example of that is the AMP browsing. Making the access to quality information faster and more reliable. Creating an experience the users can connect with is going to matter on a deeper level than just earning the revenue from the client.
4. Change in Indexation Patterns
While sitemaps we’re relevant to Google in the past (and they still might be), Google isn’t relying on them entirely to create an index for your website. Why are they doing this? For their customers – not you, but your site visitors who demand the best from Google at all times. If you take a look at your sitemap you will see a whole lot of fluctuation from the number of pages that get indexed from week to week. This is normal for now and might be in the future as well. Although we believe that going forward Google is going to adopt a more proactive approach towards which site pages to leave out from the indexation process so if you have any low-quality web pages you better get to work on fixing them quickly.
Conclusion – The Importance Of SEO
From what we’ve mentioned above it should be quite clear that SEO is going to be relevant for a long time to come. Methods of doing SEO might shift as they have in the years gone by. It can be tough for people without the relevant knowledge to keep in touch with the latest SEO trends.
If you would like your website traffic to increase and convert those site visitors into customers it’s best to hire a professional SEO agency in Pune who will be able to handle such requests. CodePlateau is one of the best SEO agencies in Pune with a host of experience working with both Indian and international clients. Their task oriented and eye for detail have helped them achieve great success for their client’s worldwide. If you’d like help with your website SEO, get in touch with us today.