How to Improve Your Mobile App Usage

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Importance of Mobile App Development

Mobile plays an integral role in any companies marketing strategy. Latest statistics show that people now spend more time on their phones than on their desktops and tablets. Since a majority of the time your customers spend is on their cell phones, it is necessary for you to have a mobile app as part of your marketing strategy. Mobile App Development is relatively new compared to web development.

Assuming you already have a mobile application, you must consider the downloads as the number one metric to judge the success or failure of the application. However on closer inspection you will see that Usage statistics are just as important. Usage and Retention statistics should be used to see the success or failure of an app.

Mobile App Engagement and Mobile App retention are two of the strongest metrics that really decide how much your customers have enjoyed them.

How To Improve Mobile App Usage

Low app engagement and retention stats can describe the success or failure of the application. Engagement is  the number of sessions the user has with your app. Retention is, how many times the user has opened and used your mobile app after the first use.  So how do you go about getting users to use your app for longer periods and more frequently? Hopefully these tips from the best mobile app development company in Pune can help increase the user engagement with your apps.

Simplify The On Boarding Process:

Tell you Mobile App Development Company that you want to make the sign in process as easy as possible. Most companies now allow for social sign ins and for good reason. They’ve already taken the trouble to update their information on their favourite sites. Let them use those to sign in. If you need additional information then ask the user to fill it up later in his/her account information.

Push Notifications:

Push Notifications act as a timely reminder to the user that they have downloaded your app and make them use the app more frequently. Notifications can also be used to deliver offers and news to the user. To entice them to use the application. Push notifications should not be too pervasive nor should they be too rare. You need to work out the right balance between too many and too few. Studies show that people who have kept push notifications active tend to use an app more frequently. Mobile Application Development Companies have a knack to suggest the right amount of push notifications that should go out.

Application Customization:

The more the user is able to customize the app to suit his or her needs the more frequently they will use it. Gone are the days of delivering uniform experiences to all. What really appeals to the users now is how much they can make the app their own. Mobile Application has developed very rapidly in recent years making for unbelievable app experiences for the end user. Find a Mobile App Development Company that is able to bring to reality the functionality that you are looking for.

Rewards:

Risks and Rewards go hand in hand. Rewards are when you incentivize the user for using your app. Usually incentives in the form of coupons, special promotions, extra content. However, this can also work against you. Users could feel aggrieved at having to use the app so often. They might also not appreciate what’s on offer as reward. Be apprehensive when you use this strategy though.

Updating Your App:

While the application is in the development phase itself you have to make a plan for updation. Users have a very short attention span and if no changes are made to the app, the retention will drop. Updates can’t always be fixes. They have to bring in additional functionality that the users have been looking forward to.

If you use these steps while developing and marketing your app, it will surely be a success. Downloads won’t necessarily lead to revenue generation from the mobile application development. However, increased engagement and retention of the user with the app will definitely lead to higher revenue streams.

 

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