What Is Business Intelligence (BI) Solutions?

Business Intelligence (BI) solutions refer to a set of technologies, applications, and practices that help businesses collect, analyse, and visualize data to make informed decisions. BI solutions include data mining, analytics, dashboards, reporting tools, and artificial intelligence (AI) capabilities to transform raw data into actionable insights. Companies use BI solutions to improve efficiency, optimize strategies, and gain a competitive edge in the market. Let’s take a look at the major Business Intelligence trends shaping the industries in this blog.

Why Is BI Important for Modern Businesses?

In today’s data-driven world, businesses generate vast amounts of data from various sources, including customer interactions, sales records, social media, and supply chain operations. BI solutions allow organizations to:

• Make data-driven decisions faster
• Identify market trends and customer behaviour
• Improve operational efficiency
• Enhance customer experience
• Gain a competitive advantage

Without effective BI solutions, businesses risk missing critical insights that can drive growth and profitability.

The BI Market Outlook for 2025

The global Business Intelligence market is expected to continue its rapid expansion in 2025. According to market research reports, the BI industry is projected to grow at a CAGR of over 8%, reaching an estimated $40 billion by 2025. This growth is fueled by advancements in AI, automation, and cloud computing, which are reshaping how organizations leverage data for decision-making.

Let’s deep dive into the top 10 Business Intelligence trends:

1. AI-Powered BI and Augmented Analytics Artificial intelligence is revolutionizing BI by enabling automated insights, predictive analytics, and natural language processing (NLP). AI-driven BI solutions will allow businesses to generate real-time insights without relying on data scientists. 2. Self-Service BI for Non-Technical Users More businesses are adopting self-service BI tools that empower employees with little to no technical expertise to analyse data and generate reports without IT intervention. This democratization of data enhances agility and decision-making across organizations. 3. Real-Time and Embedded Analytics Organizations are demanding real-time data processing and embedded analytics within their existing applications. This trend is driving BI solutions to integrate with CRM, ERP, and other enterprise software, allowing users to access insights seamlessly. 4. Cloud-Based BI Dominance Cloud-based BI solutions are becoming the standard due to their scalability, cost-effectiveness, and ease of access. Companies are shifting from on-premises BI to SaaS-based solutions that offer real-time updates and enhanced security. 5. Data Governance and Compliance Focus With increasing regulations such as GDPR and CCPA, businesses are prioritizing data governance and security in their BI strategies. Organizations are investing in BI tools that ensure compliance while maintaining data privacy and integrity. 6. Data Fabric and Unified Data Management Data fabric technology is gaining traction as it enables businesses to integrate, manage, and access data from multiple sources in a unified manner. This approach improves data consistency and helps organizations gain a holistic view of their operations. 7. Predictive and Prescriptive Analytics BI solutions are moving beyond descriptive analytics to predictive and prescriptive analytics. Businesses can now forecast trends, anticipate market shifts, and receive AI-driven recommendations for proactive decision-making. 8. Conversational BI and Natural Language Processing (NLP) With advancements in NLP, BI tools are enabling users to interact with data through voice and text queries. Conversational BI will make data analysis more intuitive and accessible for users at all levels. 9. Mobile BI for On-the-Go Decision Making As remote work and mobile-first strategies grow, BI solutions are optimizing dashboards and reports for mobile devices. Mobile BI ensures that executives and employees can access insights anytime, anywhere. 10. Sustainability and ESG Reporting with BI Environmental, Social, and Governance (ESG) factors are becoming crucial for businesses. BI solutions are being used to track sustainability metrics, compliance, and corporate responsibility efforts, helping companies align with global sustainability goals.

Conclusion

Business Intelligence solutions are evolving rapidly, driven by AI, cloud computing, and automation. As we move into 2025, businesses that embrace these BI trends will be better equipped to handle market dynamics, enhance decision-making, and gain a competitive advantage. Investing in modern BI solutions will be essential for organizations looking to transform data into a strategic asset. If you’re looking to leverage BI solutions for your business, Codeplateau can help you implement cutting-edge BI strategies tailored to your needs.

A few decades ago, it was not easy for an average customer to order, pay, and experience almost every product and service with peak customer experience at their fingerprints. But it is a reality now, thanks to the breakneck speed of technological shifts in the mobile app development scene.  

It is now more crucial than ever for businesses to keep evolving and innovating while keeping an eye on the latest technological trends. 

Let us explore the top 10 trends in mobile app development in 2025 and beyond in this blog. 

Top Trends in Mobile App development 2025

1. Augmented Reality (AR)

Tech trend:  

AR in mobile apps has revolutionized the consumer experience. From Catch the Pokémon to Netflix’s Stranger Things, from Google Lens to IKEA homes and the Loreal Makeup app, AR has emerged as one of the leading trends in recent years and continues to grow in 2025 and beyond. 

According to the latest research, the mobile AR market is forecasted to grow at an annual rate of 8.9% and reach USD 60 billion by 2029. 

Benefits for businesses: 

By leveraging AR in mobile app development strategies, businesses can experience: 

• Increased customer engagement 

• Heightened product awareness and user experience 

• Competitive advantage 

Use cases:  

Some real-life businesses that use AR in mobile apps include: 

• IKEA Place uses AR to show customers how a piece of furniture will look in their homes 

• AccuVein is a handheld scanner device that uses projection-based AR to help nurses and doctors locate patients’ veins for injection. 

• Apple ARkit is an Apple framework that creates AR experiences on iOS devices by detecting and analyzing a user’s environment. 

2. Blockchain Technology

Tech trend: 

With the rise of cryptocurrencies like Bitcoin, etc., the associated technologies like Blockchain are now gaining more popularity in mobile apps in 2025. A Blockchain is a decentralized database that tracks the transactions between different parties.  

Benefits for businesses: 

By using Blockchain technology in mobile apps, businesses can experience benefits like: 

• Faster transactions 

• Increased transparency between stakeholders 

• Enhanced App security and privacy with strong data encryption 

Use cases: 

Presently, the primary users of Blockchain technology are currency exchange and fintech apps, including: 

• Coinbase: A FinTech app for buying, storing, and trading cryptocurrency. 

• BitPanda: An app for exchanging cryptocurrency 

• Bloom is a decentralized finance app that offers solutions for credit scoring. 

3. Touch-less User Interface (UI)

 

Tech trend:  

A touchless user interface allows users to interact with digital platforms without touching their screens. What started as a hygiene necessity in the pandemic is now making waves as an ongoing trend in top mobile app development companies in India. (Mobile App Development Company Pune | Mobile App Developers (codeplateau.com) 

The growing shift towards touchless systems has made voice recognition, passwordless authentication methods (like biometrics and facial recognition), and multi-factor authentication a key element in mobile apps today. 

Benefits for businesses: 

A touchless UI in mobile apps offers the following benefits for businesses: 

• High-speed interactions resulting in increased customer satisfaction 

• Improved security of vulnerable data through contactless authentication 

• Safer and Hygienic interactions 

Use cases: 

The most popular use cases of touchless UI in mobile apps include: 

-Near-field communication (NFC) enabled apps like Samsung Pay & Apple Pay 

– Natural Language Processing (NLP) apps that use data from users through a microphone, like – Amazon Alexa, Siri, Google Home 

– Voice commands for navigation for inbuilt apps in automobiles. 

4. Apps for Wearables

 

Tech trend: 

Arguably, the hype for wearable devices is justified, and the trend is here to stay. The main trends currently ruling the market are Smartwatches, medical wearables like blood glucose monitors and heartrate trackers, and Smart rings for quick notifications without distraction. 

Benefits for businesses: 

With wearable apps for mobile phones, businesses can benefit in the following ways: 

• Increased efficiency and accuracy  

• Customized personal experience for users 

• The convenience of portability 

Use cases: 

• Spotify for music on the go on your smartwatch 

• Mobile Healthcare (MHealth) apps like My Fitness Pal 

• Calm App on Android and iOS for sleep management and meditation

5. IoT & AI- enabled Chatbots

 

Tech trend: 

Though Chatbots have been around in mobile apps for quite some time, the integration of IoT and AI-based chatbots is something businesses are increasingly adopting to increase efficiency and customize user experience. Some key trends in chatbot development include NLP chatbots, AI and ML integration in chatbots, and Social-media integration chatbots.  

Benefits for businesses: 

AI-enabled chatbots in mobile app development offer the following benefits: 

• Increased reliability and user-friendliness of apps 

• Enhanced problem-solving skills and automating routine operations 

• IoT can enable seamless interaction between connected devices, streamlining the development process for IoT mobile apps. 

Use cases: 

• Booking cinema tickets with the help of chatbots on PVR mobile app 

• Cosmetics giant Sephora app that uses a chatbot to provide single-click customer service 

• Virtual chatbot shopping assistant on H&M stores app 

6. Cross-Platform App Development

 

Tech trend: 

Cross-platform app development involves creating an app that can run on multiple operating systems (like Android and iOS) through a single codebase. Recent technological shifts – including the wide availability of 5G networks, Integrating Metaverse technology with apps, and the rise of cloud services have strengthened the position of Cross-platform frameworks in mobile app development. 

Benefits for businesses: 

Businesses can reap multiple benefits of cross-platform app development 

(Link to the latest blog by Pranav on cross-platform mobile development benefits), including: 

• Saves time, money, and resources by creating apps on a single codebase 

• Consistent app experience for users across all operating systems 

• Easy maintenance 

7. Low-Code App Development 

 

Tech trend: 

The arrival of low-code mobile apps has urged businesses to rethink their approach to viewing mobile app development as a complex process needing a lot of technical expertise. 

Not only the major IT players, but small businesses are stepping up into the game of providing no-code/low-code platforms for mobile app development. 

Benefits for businesses: 

No-code app platforms provide a multitude of benefits, including: 

• Flexibility and scalability  

• Alignment of IT with businesses 

• Faster development and cost-savings 

Use-cases: 

• Microsoft Power Apps provides a seamless user experience with its integration into Microsoft Azure and other Microsoft services 

• Zoho Creator’s Cross-platform App builder 

• Outsystems to build enterprise-grade apps quickly 

8. Beacon Technology

 

Tech trend: 

Beacons are small, wireless devices that transmit Bluetooth signals to nearby devices and help businesses target customers based on location. Whether it is Retail, Healthcare, or  

Benefits for businesses: 

Businesses can use Beacon technology in mobile app development to: 

• Target nearby customers for sales, i.e. proximity marketing 

• Sending personalized offers, promotions, and recommendations to customers as they move through the store 

• Provide contactless payment services 

Use-cases: 

Some popular use cases of Beacon Technology in mobile apps are: 

• Location-based gaming apps like Minecraft 

• Food-retail apps like McDonald’s, KFC (Kentucky Fried Chicken) 

• Hospital apps that guide patients based on their location 

9. On-Demand Apps

 

Tech trend: 

On-demand sectors like Healthcare, Food, Grocery, and entertainment are experiencing a great demand in the mobile app market as the mode of consumption has moved to online mode for most users. 

As per a recent PwC report, the market for on-demand mobile apps and websites is expected to reach $335B during 2023-2025. 

Benefits for businesses: 

Businesses experience benefits of on-demand mobile apps like: 

• Increased operational efficiency 

• Cost-effective business models 

• Improved market reach and visibility 

Use-cases: 

Some examples of on-demand apps are: 

• Swiggy Instamart for Grocery delivery 

• UrbanClap is as on-demand beauty service app 

• Practo as an on-demand medical service app 

10. Super Apps

 

Tech trend:  

Have you noticed how swiftly Amazon Pay, which started as a micro app within the e-commerce giant’s main app, has now evolved into a super app of its own? Similarly, Paytm, which began as a payment app, has now evolved into a super app – including various micro apps in domains like Travel, Ticket booking, stay booking, shopping (Paytm mall), and even non-banking financial services. Super apps have evolved as a powerful platform for diversified businesses to cross-sell to customers and engage them with loyalty reward points. 

Benefits for businesses: 

The chief benefits of developing super apps include: 

• Customer convenience 

• Increased user retention and customer loyalty 

• Potential to attract highly engaged users with transactional intent 

Conclusion 

 

Conclusively, the world of mobile app development is growing at an unmatched rate, and the best way for businesses to thrive in this fast-paced world is to keep themselves updated with the latest trends in the industry.  

Ultimately, the experience that technology creates for a user is what makes a business stand out, and the same truth holds for mobile app development. 

If you are looking for a trustworthy partner in your mobile app development journey or want to know more about our services, schedule a call or drop us an email – we would love to hear from you. 

As one of the best mobile app development companies in India, we pride ourselves on enabling digital success for businesses with our innovative solutions.  

Get in touch and let us help you develop highly efficient and cost-effective mobile apps to scale your business to new heights.