Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Now updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media, CodePlateau Technology is the most recommended name.

Tips To Improve Local SEO

There are many questions raised by most of when it comes to local SEO. As we are growing and connecting the people around the world, there comes up the question of local business. The current situation is like, its good to be globally recognized but local presence simultaneously holds the same importance even today.
Ranking local will not only be the stepping stones of your business but it also gives you a steady place between your competitor in the locals. Also due to Google’s trending keyword “near me” has changed the whole picture of the local business in the search engines. We will discuss the simple and impactful to your local business in terms of search engine optimization and branding.

1. Get Listing to Google Business

– For anything, people prefer search engines for any queries regarding anything. So it becomes important for every business to get their work online. Google provides business listing which provided the information in a well-defined way to the customers.

2. Google Maps

– Add the Google maps into your website which redirects to the maps app once clicked on the map. This gives the convenience to the user not searching for the address separately on the maps.

3. Multi-Location

– There are situations where your business has widespread along with multiple locations. Instead of targeting all the locations under on website try separating them. This will create the uniqueness of different locations and also help to rank well in those specific areas.

4. Optimize Business Profile

– Try to complete your business profile as much as possible. This will help new users to know about the services and products which are offered. Optimizing the profiles on regular intervals will help the user to keep updated about offers and deals too.

5. Google Virtual Tour

– Virtual tours attract users more towards the business. As it allows people to view your shops, restaurants, gallery, etc. in the actual way they are instead of imaging them.

6. Mobile Optimized Sites

– According to stats “Nearly 80% of internet usage is expected to have been mobile in 2018”. Mobile optimized websites load faster and are also responsive which fits in any device size.

7. Social Media

– For local business social media plays a vital role. Via social media, users can be updated on the current discounts, offers, deals, announcements, etc. Also, people react to the services and products through social media, where it can be utilized as organic marketing.

8. Local Listing

– Get listed in the local listing websites for that specific area and location. This will help the brand to grow locally and also increase the number of backlinks.

9. High-Quality Links

– Build and generate the high quality of the backlinks to the website. This will help the site to rank high on the search engines. Make sure that the generated links should be relevant and from high authority websites.

10. Customer Reviews

– Reviews from the customer play the most important role in the local business in terms of SEO. Types of reviews affect the ranking in the search engines, more positive review, users prefer going for those products or services rather than large negative reviews.

11. Reputation Management

– There are certain times when a business faces some difficulties and gain negative reviews. That time it becomes important to manage the reputation of the site. This is the time when reputation becomes mandatory.

Promote Your Blog Via Twitter

Twitter is among the social media platforms which have started the trend of hashtags and people went crazy for that. Even today to know the latest trends in any of the field people prefer choosing Twitter. According to the survey, Twitter has 18 quintillions of user account active in 2019. This is a huge amount of audience for anyone to promote and showcase their work in front of. There is certain thing that needs to be taken care of before creating a tweet to get the most of it.

Here are tips to enhance your tweets to users.

1. Attractive Images

– Images are the most attractive things which catch the eye of any user during scrolling. Let your images speak up about the tweets, this also needs to be relevant to the topic. Interactive images have the most likes and shares rather than a simple image.

2. Retweet

– Retweets are considered to be the positive factor which you get for your tweets. There are two ways of getting retweets, one is the content should be sharable or other is you can also for the retweet by adding ‘RT’ at the end.

3. Blog Link

– If you are promoting your blog on twitter it certain to add the link within in the tweet or on the images which are added. This is basically a call to action button to the users which will drive them to the website. You can also link your bio section as an alternative.

4. Short Content

– It is the common tendency of the people that they don’t read long content and just it out. This also applies to the tweets on twitter. Avoid using long content in a single as well as multiple tweets with the same topic. Have short and simple content which clears its to motive in a single glance.

5. Proper Hashtags

– Twitter is all about the hashtags. Proper and trending hashtags can even go viral around social media. Include the relevant and trending hashtags in the tweet to give more visibility to every tweet. This is one of the important and useful tricks to engage customers.

6. Mysterious Content

– This technique is followed by many of the people around to get more visibility and increase their CTR. In this type, people get tempted to the mysterious content and click on the link provided. This trick needs to used carefully or else this may increase the bounce rate of the website.

7. Fun Facts

– Always promoting the company or the same products make irritate people and lead to unfollowing the page. Adding some fun facts, interactive content, etc. attracts the people and maintain the interest in the page.

8. Mention

– Within the tweets mention the people, company or business using ‘@’ symbol before the name. This will help the user to directly visit the people or company which you are talking regarding. This also helps to increase the visibility of that particular twitter account.

These are just a few tricks that will surely help to grow to blog via twitter that in an organic way. These tips are shared by experts in CodePlateau Technology, which is a well-known company for its Digital Marketing services.

Basics of LinkedIn Marketing Strategies for B2B

LinkedIn has always been the favorite social media for the business to business platform. It’s known worldwide and by every marketer and business person that LinkedIn Marketing is the best option to generate leads for any business type. It’s not limited to B2B and for lead generation only, it also helps B2C business type for their brand awareness through it. Even after knowing the advantages of LinkedIn it becomes difficult or has no clue how to enter into this goldmine. Also what things or strategies to use which will help their business types to grow. So in this blog, we will discuss the tips and tricks which surely help to generate leads and spread awareness for the business.

1. Banner Image

– This is the first thing that is visible to the user when they land to your LinkedIn page. Have the image which is attractive and mentions the motive of your business easily. The banner image plays an important role, as it decides whether the user stays on the profile or not. A simple and attractive image is preferred then complex and hard to understand images.

2. Showcase Page

– This page feature is given by LinkedIn with some specific purpose. People can find all the required information about the company on that page. So, it’s important to update all the information and complete the profile on both the Company profile as well as the Showcase page.

3. Sharing is Engaging

– if you are growing its essential to showcase it. Sharing the content will keep the people engaged in your company or business. Non updated company page or showcase page will give an impression of non-activity to the new as well as old users. The more the content is shared more the user tends to like, share the content with others.

4. Sharing Content

– Sharing the content is fine, but what content is the main question which arises. On LinkedIn avoid sharing the personal content, instead opt for the professional shareable. This can be the blogs, webinars, seminars, events, etc. which will create interest in the users to engage with. You can also add the links of the website in the blogs and article which are shared on LinkedIn.

5. Engage Personally

– There are times when people interact with the company page in the form of messaging for any queries or suggestions. Try to interact with them and answer them. This created the bond between the individual and the company in a personal way. This is certainly a time taking process but the outcome is not going to disappoint.

6. Join Groups

– LinkedIn groups can give you a lot of benefits than anyone can think of if utilized properly. Groups are not created for any marketing purpose; this is missed by many marketers. Use the groups on a personal level to share and gain information and valuable tips to generate leads. Once you become an expert you can opt to create your own group.

This tip will surely help to generate the leads for the B2B business. And for an expert solution in social media marketing, CodePlateau Technology is the most recommended name.