5 Tips To Improve The Efficiency Of Your E-Commerce Mobile App

Online sales have seen tremendous growth over the years. From simple online shopping websites like Amazon and Flipkart, to the more recent evolution of e-commerce applications. Seems like everyone is getting on-board. In all the chaos and confusion of new e-commerce app launches every day it is easy to get drowned out by the noise. How do you ensure that your e-commerce app is not only appealing but makes a lot of sales for your brand? We’ve put together a list of tips to help improve the efficiency of your mobile app.

How To Improve Your Mobile App Conversion Rate
While mobile apps have evolved over the years their basic guiding principles for development remain constant. If you follow the guidelines as described in this post it almost guarantees you a successful e-commerce mobile application. Here is how to improve your e-commerce app.

1. Focus On The User Experience
The most important aspect of any mobile application is the experience the user has with it. First impressions count for a lot. The easier the user finds to use the e-commerce app the more likely he is to buy from it. No complicated interface to make movement within an app and exploring it a nightmare. The user interface of your mobile application should be clean and easily navigable. Pay attention to menus, buttons, and any clickable item. Make sure they are the right size and shape for all users to click comfortably.

Important elements like add to cart, buy button, and proceed to payment button should all be placed in the thumb zone. A thumb zone is an area on the phone screen where your thumb on either hand can reach comfortably without having to stretch.

2. Easy Log-In and Check-Out Process
I think you’ll agree that as a user you absolutely hate a complicated sign-up process to new websites. So much so that if it isn’t too important than you will abandon it mid-way. The same goes for any e-commerce application. If you give your customer too much time to think then they’ll eventually find a reason to not spend that money, or not spend it on your applications. That isn’t something you want to happen. Use social sign-in as a quick way to create user accounts to your app.

Similarly, if your check-out process is complex, you’re just giving your prospective customers time for doubts about their purchase. You want them to finish this part of their buying journey as quickly.

3. Consistency Is Key
An important element of the user experience is consistency. It is so important in fact; it needed a whole other section to talk about it. Consistency in your fonts, colors, design schemes is obviously not to be tampered with. However, also focus on the consistency in your image sizes, product descriptions, and prices. All the information mentioned in your app should be 100% accurate at all times.

4. Faster Loading Speeds
As with most websites, e-commerce applications that load quickly and display the products accurately are the ones customers would prefer to shop on. You should upload only optimum images on the site without compromising on the quality of the same.

If a product page takes over 4 or 5 seconds to load chances are your customer will quit his shopping or switch to another app that provides a similar service. Testing a prospective customer’s patience is a sure-fire way to lose one.

5. Pay Attention To The Three Tap Rule
The best apps have a UI & UX design such that their customers can get from the top category to the actual product they would like to buy in three taps. The common and effective method is to have the category > subcategory > product. It makes sense to link to alternative products or similar products in a section below.

If you’re finding it hard to adhere to the three tap rule, you should at least ensure that the search bar on your app consistently provides quick, relevant, and accurate results. That way instead of combing through your product choices the customer can move to exactly what they are looking for.

Conclusion
Building an e-commerce application that sells well and keeps your customers coming back for more may seem easy but is more complex than you can imagine. Using these tips to build an effective e-commerce mobile app is the first step. Your next step would be to hire a mobile app development company that can make the best use of these tips. If you’re looking for a professional mobile app development company that works within an affordable price range, please get in touch today!

Improving Your Brand Presence Using SEO and PPC Combined

SEO and PPC, when used together, are far more powerful than when you use either in isolation. Many digital marketing agencies sell them as different services when in reality they provide the best results when applied simultaneously. Today we will look at 7 ways in which you can improve your brand presence using SEO and PPC together.

How To Improve Your Brand Presence By Combining SEO and SEM

SEO and SEM both rely heavily on good keyword research based on your customer requirements. They are often complementary and are the sum of a whole – SEARCH. Here are a few strategies to use them together for a better brand visibility.

1. Sharing Keyword Research
As previously mentioned, the common denominator for SEO and SEM, search. Search relies heavily on your keyword research. To optimise your effort and reduce duplication your best bet would be to use the same keyword research in both SEO and PPC. In whatever campaigns you run find out what SEM keywords give you the highest clicks and optimise your content for the same keywords.

2. Using Site Search Data
Another fascinating source that most websites overlook is their own search bar. Many websites have enabled search on their website but rarely use the data. The search data your prospective customers are using on your website are the products and services their most interested in. Use those keywords in your SEM campaign and see a drastic boost to your clicks and leads generated.

3. Improved Visibility
The higher you are on the search rankings the more likely it is you will get a majority of the clicks. Imagine being so dominant in SEO and PPC that your website is top of both lists. Not only will you receive a majority of the clicks but the customers will also admire the tenacity with which you are dominating your field. They will definitely see you as a leader in your industry.

4. Shape Your Content Strategy
It’s no secret that search engine marketing can get expensive. When you have enough data from your pay-per-click campaigns you have a clear idea about what your most promising keywords are. The keywords that get the clicks. You should base your content strategy on the keywords that give you the most clicks in SEM. Use the keywords to create Page SEO Titles, SEO Descriptions, and Headlines. You can also use variations of their keywords in your long-form content for higher visibility in search.

5. Test Keywords Immediately
You can tweak the above concept to find out if a keyword will give you results or not. Instead of wasting your time forming a content strategy on a keyword you’re not sure will work, use it in a PPC ad first. See how the public responds to the keywords and its alternatives. You have almost immediate feedback on your choice of keywords and can decide whether to go ahead with it or not.

6. Use These Tools To Re-market
Sometimes it so happens that your page is ranking well for certain keywords and also getting clicks. But the leads do not convert to customers. Sometimes prospective buyers need a little push in the right direction which is why targeting them with an ad with a small discount on the particular product they were looking for can lead to better sales. Monitor their movement on your site and see what products they were interested in. Re-market and Voila, you have just converted better than you ever did using only one technique by itself.

7. Improve Your Brands Image
Chances are from time to time your brand might be embroiled in some negative news. You might rank for some negative keywords which will harm your business. Instead, run an ad that links to a blog post that shows people how you’re actively working towards making the situation better. Instead of receiving bad publicity you can use the keywords to put your brand in a positive light.

Conclusion
Next time you‘re meeting with a digital marketing agency ask them how they plan to combine PPC and SEO strategies to give your impressive and efficient results. While they sell SEM and SEO as separate services they are most effective when used together. If you‘re looking for a digital marketing company practiced in using these strategies and more to give you the best results, please get it touch today!