Social Media Marketing Tips For Small Businesses

We’ve realized the importance of social media marketing. It’s a great platform to share your ideas, be heard, and even market your products. But for business owners who need to focus on other aspects of your business front keeping in touch with the latest social media marketing tips can be quite challenging. CodePlateau brings you the best tips for social media marketing that can help propel your business to the next level.

Best Social Media Marketing Tips For Small Businesses

These tips will tell you how to use social media marketing to help grow your business from a starter to a leader.

1. Start With A Social Media Marketing Plan

Due to time constraints, focus on business aspects, small businesses usually lack the time for marketing which is one of the most important aspects. Small businesses, however, don’t have the resources to afford a premium social media agency that will do the work for them. So in order to succeed they need to start with a social media marketing plan. Spare just a few days or a few hours each day to decide what you will do for the coming month. It’s easy to pick out special holidays and events that are coming up and decide your social media calendar based on those. We usually like to plan out our social media marketing calendar a month in advance. You might not have to post every day, but frequent posting leads to better success in social media. We live in a world of low attention spans, when you’re out of sight, you’re out of mind.

2. Choose Social Media Platform Best For Your Business

This is in fact much harder than it appears. Normally when working as a Social Media Marketing Agency in Pune for our clients we like to start with all the popular social media marketing platforms. Facebook, Twitter, Instagram, LinkedIn, and Pinterest. If you have existing channels your social media audit will give you a better idea which platforms you need to focus on. Otherwise, you can try them all and see what sticks to the wall. It’s best to trickle down your accounts to just one or two. Make them your priority and be very active on those platforms while also periodically posting on others as well.

3. Familiarize Yourself With Your Audience

For businesses, and especially small businesses it’s really important that you get to know your audience. Your bottom line depends on them. Your audience segmentation will also give you a better perspective of the social platforms you need to target. The audience you want and the audience you get might be completely different. Ideally, a pub would prefer a much younger audience, ideally, between the ages of 21-26. However, if they’re getting a much older crowd ranging from 28-35 is it so bad? It comes down to the business decision at the end of the day.

4. Share Rich Media Content

Audiences especially the younger audience, don’t like looking at bland media copy. They want something to make them feel more connected to the post. Share images, gifs, and videos whenever you can. This will help keep the interaction between the communities quite strong. Remember that visual content always leads to higher engagement across the audience groups.

5. Quality vs Quantity Debate

If you have to post every day on your social media platforms (and you should) post something that worthwhile or not at all. Answer these questions for yourself and ask yourself if they post should be up online. i. Is the post entertaining? ii. Is it informative? iii. Is it likely to be shared?

Conclusion

Use these social media tips to move your growing business in the right direction. If you’re still finding it tough to get a fixed routine and need professional help setting up your social media marketing angle get in touch with CodePlateau. Not only does CodePlateau do quality work, but we’re an affordable social media marketing agency in Pune. Get in touch today.

SEO in 2019? The Importance of SEO next year

We’ve heard it a hundred times already, SEO is dead. Maybe in its conventional form, it died a long time ago, but if for a second you forget about the importance of SEO, you’re not only doing a disservice to yourself but your business as well. As the time goes by, we’ve seen the role of SEO shift prominently, but not how relevant it is to the online marketing game. Here are some of our thoughts on the importance of SEO in 2019.

Importance of SEO in 2019

Here are some reasons we think SEO will continue to rule the roost in digital marketing not just in 2019 but for the years to come.

1. Quality Is Still Important To Google

Of the many ways in which SEO has evolved since it’s inception is the concept of quality vs quantity. When SEO first began it was all about keyword density and getting the right message to the search engines. But times, they are a changing, and Google now prioritises the quality of content. It makes sense too, better content would mean more site visitors which would proper your ranking.

2. Focus On Long Form Content

While the focus of businesses was on writing long-form content for introductory guides, it has now been altered to cover every aspect of your SEO. Your content has to be as detailed and descriptive as it is helpful to the client. On an average, the content on each of your page should be more than 600 words minimum. The longer and more descriptive you can make the content, especially when it comes to blogs, the better it is for Google to rank your page. As long as you maintain the quality that is.

3. Focus has shifted to experiential browsing

Moving forward from 2018 into 2019 and beyond the focus will be on a more experience-centric web. New technologies are being released and adopted by the early adopters to provide their users with a better experience. A good example of that is the AMP browsing. Making the access to quality information faster and more reliable. Creating an experience the users can connect with is going to matter on a deeper level than just earning the revenue from the client.

4. Change in Indexation Patterns

While sitemaps we’re relevant to Google in the past (and they still might be), Google isn’t relying on them entirely to create an index for your website. Why are they doing this? For their customers – not you, but your site visitors who demand the best from Google at all times. If you take a look at your sitemap you will see a whole lot of fluctuation from the number of pages that get indexed from week to week. This is normal for now and might be in the future as well. Although we believe that going forward Google is going to adopt a more proactive approach towards which site pages to leave out from the indexation process so if you have any low-quality web pages you better get to work on fixing them quickly.

Conclusion – The Importance Of SEO

From what we’ve mentioned above it should be quite clear that SEO is going to be relevant for a long time to come. Methods of doing SEO might shift as they have in the years gone by. It can be tough for people without the relevant knowledge to keep in touch with the latest SEO trends.

If you would like your website traffic to increase and convert those site visitors into customers it’s best to hire a professional SEO agency in Pune who will be able to handle such requests. CodePlateau is one of the best SEO agencies in Pune with a host of experience working with both Indian and international clients. Their task oriented and eye for detail have helped them achieve great success for their client’s worldwide. If you’d like help with your website SEO, get in touch with us today.