The difference between mobile apps and responsive website and which one you need

While a mobile app is an ideal situation for your business, the time might not be right for you to build one. There is always a cheaper alternative, mobile website development. A mobile website is specifically a website your customers can access through their smartphones. How do you know the difference between the two and which one do you need? Let’s find out

Difference between mobile website development and mobile apps

Before we figure out what you need, a responsive mobile website or a mobile app you should understand the differences between the two.

Differences in development

Mobile websites are like your typical website except built for smaller devices. They use HTML coding to access the internet via the phone’s network. In fact, responsive web designing is getting even more popular with many businesses as it is a cheaper alternative to mobile applications.

Mobile Apps, on the other hand, are built from scratch. They’re not just the mobile version of your website. They’re downloaded, installed, and used directly from your smartphone. To download an application you need to visit a specific marketplace for your phone software provider. For instance, Apple has the AppStore, Google has the PlayStore. The now-defunct BlackBerry (which might be making a comeback), had the App World.

Costs Associated

Obviously, since mobile apps need to be coded from scratch the costs associated with them will be more than the costs associated with mobile website development. However, working with the right mobile app development company in Pune can help you with your problem. There are some affordable mobile app development companies in Pune that can help you when working with a shoestring budget. Having said that, mobile apps will always be more expensive to develop just based on the nature of the work involved.

Usability of Mobile Apps vs Mobile Responsive Sites

Since mobile websites are just the regular site optimized for smaller screens the usability is very limited in term of the features you want to build into the site. The mobile app, on the other hand, can be custom designed to provide exactly the kind of features that you’d want.

Which One Should You Pick?

If you have the budget for it the optimal solution to your problem is to build a separate mobile application. However, not all companies can do so, or even need to. When it comes to marketing your website, mobile responsive websites are much better. They have a much broader scope.

The advancement of technology is such that you are able to add mind-blowing features to your website which would not have been possible a few years ago. This directly translates to a much better experience for the user. You can build all the features into the website itself. It probably makes the need for the mobile application kind of redundant.

Mobile Applications do serve a purpose though, especially for businesses that rely on users taking specific actions. Since mobile apps are already installed on the user’s phone, they’re also very handy. The brand recognition with a popular app is much higher than with a mobile responsive website. Mobile apps provide much better usability than mobile websites in spite of them having improved their functionality.

Conclusion

The final decision, as they say, is up to the company. A good mobile app development company like CodePlateau will definitely be able to guide their customers in what meets their requirement. In case you need to figure out what you need for your company, give CodePlateau a call and well figure it out together. Get in touch today.

Need A Modern Web Design? Follow These Tips

Since you first completed work on your website you’ve pretty much left it alone. Your customers were coming in non-stop and you couldn’t be happier. Until now. Lately, with the competition blossoming you’ve had to step up your game as well and what better place to start than with your website. Your primary source of leads to generate new business. You want to go from stale and outdated, to new and fresh for your website. You want to get with the modern web design tips to completely overhaul your website and this list will help you do exactly that.

Best Modern Web Design Tips

1. Mix and Match Layout

Recent studies have shown that when online, customers are more prone to paying attention to your website when the layout is slightly off-track. Online shoppers and your website visitors are so used to seeing the same layout on every website that most of the time if you’re not doing something different, the site visitor has already tuned out half the website.

If your website layout forces them to pay attention by providing something interesting and inviting for their eyes you’ll be in a much better position to hold their attention. Your layout forms the cornerstone of the modern web design element of your website.

2. Custom Graphics and Icons

Welcome to the 21st century where everything needs to be snazzy and highly individualistic. Your website needs an identity and it’s your graphics and icons that lead the way in providing a sense of individuality to your website. How many websites have you seen lately that use the same tired icons to represent their business? Everyone has the same icons and graphics on their website which can actually work to your advantage.

By providing your customers with something different you’ll be way ahead of your competition when it comes to attracting new customers and keep your current customers happy.

3. Colours

Bright is best. We don’t mean your background, which in our opinion should remain white. We mean your header, footer, links and other elements on your website. Choose bright colours like light yellow, darker shades of pink, leaf green. All these are apparent favourites with the consumers online today.

4. Typography

Calibri and Cambria seem to be the official font of the internet. Almost 7/10 site probably use the same two fonts for their website when there are literally thousands of others to choose from. Why should you choose differently? Because people pay more attention to what they’re reading when they need to focus a bit harder to read the text. Our eyes have gotten so used to reading the Calibri and Cambria fonts that our minds tend to drift while we’re reading.

It’s a scientific fact that hard to read fonts promote better recall.

Choose your website font carefully. Especially if you’re providing in-depth, text-filled content which your users rely on. Using a different but pleasing typography will actually help your customer’s and they’ll keep coming back for more.

5. Transitioning Text and Animations

Another fascinating aspect of the modern web design methodology is to use exciting animations and transitions to captivate your audience. Video is one of the fastest growing formats of content delivery. You should link to some useful YouTube videos in your content, but the next best thing is to provide a healthy dose of animations and transitions to your website.

Conclusion

While it may seem easy, you’ll probably need professional assistance to guide you through revamping your website. That’s where CodePlateau comes in. CodePlateau is one of Pune’s best web design and development companies. Having worked for several large national and international clients, CodePlateau is in a perfect position to help transition your business into the new era. Get in touch with us today to find out more about how we can help each other prosper. Remember, your consultation is on us.

Keyword Research Mistakes You Might Be Making

Keyword Research is a very underappreciated tool in the SEO’s arsenal. Most people assume that they would know right from the start what keywords they should target. I had the same impression too early on in my career. I hardly did any keyword research because I always assumed the keywords to be obvious. It’s only when I started taking keyword research seriously did I see my folly. Here are keyword research mistakes you too might be making.

Keyword Research Mistakes You’re Probably Making

1. Being Unrealistic

When you have your client breathing down your neck to show the results it becomes difficult to focus on the right objectives. You set the bar too high too soon and your client leaves feeling disappointed not reaching the targets you set for them. I’ve learnt this the hard way.

Now I’d rather focus on a few long tail keywords rather than try and capture the really difficult keywords that I’m not sure I can rank for. With more realistic targets I can focus on the quality of my content rather than trying to squeeze every last drop out of one really competitive keyword.

2. Look At Search Volumes For Exact Match Keywords

When performing research for your keywords you’re probably looking at the search volumes for the broad match keyword. While this may work for a while you won’t really know the effectiveness of the keywords you’re targetting unless you do a search volume for exact match keywords.

While eventually, the keyword you target will be worth targetting no doubt, however knowing the exact match volumes will help you set more realistic targets.

3. Ignoring Your Conversion Ratios

Let’s be honest, we’re not in business for our health. We want to make money. Targetting keyword for the sake of ranking isn’t enough. You need to be able to convert. Conversion is by far one of the most important factors you should consider when doing your keyword research.

For instance, e-commerce websites should focus on an action-oriented keyword for better positioning as well as better conversion rates. Looking at search volumes for enquiry related keywords to action-oriented keywords could dissuade you but remember that conversions are also a factor.

4. Using Out Of Context Keywords In Your Research

While performing your research, you might know exactly what you mean. How Google’s AI is going to interpret that is another matter altogether. Due to the nature of language, a word could have multiple meanings and multiple interpretations.

For one, storage could mean a shelf, cupboard, or a locker. What were you thinking about when you typed storage into the keyword research tool? Being specific when doing your research will help you narrow down your keywords and you can focus your energy on them.

5. Timely Keyword Audit

Another common error I see a lot of SEO’s doing is, they don’t do a keyword audit. A keyword that was once popular needn’t be so in a few months time. Keep a tab on your keyword because like everything else they rise and fall.

An audit can also help you find additional content ideas for blogs and your social media pages. Even better is being able to update your old content with new keywords and increase the number of keywords in the blog so as to rank it better.

Conclusion

Avoiding these basic keyword research mistakes will take you a long way towards ranking better on the popular search engines. Keyword research takes a lot of work and effort and it isn’t as easy as some people believe. If you would like your website to grow, use the right techniques to improve. If you’re struggling you can always get in touch with CodePlateau Technologies Pvt Ltd and use their excellent digital marketing team for your problems.