8 Reasons To Use WordPress For Your Website Development

If your business is based solely on a store model chances are you are missing out on some great revenue. Not only will you be missing out on revenue generated through online sales, your competition will be moving ahead at a much faster pace. If you would like to stay competitive in the environment today you need to have an online presence. If you think it is going to be too expensive or too much work, then you are definitely mistaken. CodePlateau is a WordPress Website Development Company in Pune that helps young budding entrepreneurs gain a Digital footprint with development of world class yet affordable websites.

CodePlateau has an expertise in PHP development as well as using other common programming languages to build a website. However for the course of this blog, we will discuss the top 10 reasons to use WordPress to build your website.

Top 8 Reasons To Use WordPress To Develop Your Website:

WordPress Is Easy To Use and Manage:

CodePlateau helps build the most beautiful website by using the functionality of WordPress. Once the custom website has been built you don’t need to know coding or computer languages to continue to work with WordPress. You can make changes to your website as and when you feel.  It is one of the easiest platforms to use. We can even provide support and maintenance services if you need, but seeing how easy it is, you will probably choose not to avail that option.

WordPress Websites are Different:

You can do so any things with a custom developed WordPress Website that its functions are limitless. It can be an ecommerce website; or have a simple blog. You can have complex multipage product brochures for your customers to browse. Think of it and we will develop a WordPress website as per your need.

Use Of Themes:

Depending on the type of website you need, you can use tens and thousands of themes that are freely available. The WordPress themes are like the clothes that your website wears. You can make it look any way you like. If you do not like the free option you can always buy a theme that catches your fancy.

 Plug-In Power:

WordPress used to be a plain blogging website development source. The game changer for WordPress was the development of Plug-Ins.  Plug-Ins are like special website application that allows your website to have additional functionality. You can boost your SEO, add Social Integrations, Avoid Spam. Ahh, the pleasures of working with WordPress.

WordPress Popularity:

Tonnes of companies, even big brands are using WordPress or content management systems like WordPress to develop their websites. WordPress is really popular which means it is not going to go away soon. WordPress will support your website for years to come.

 SEO Friendly:

WordPress helps boost your SEO by itself. It is extremely SEO friendly and you can also add additional plug-ins to give your website more of a push towards Google’s top rankings.

Open Source System:

Since WordPress is open system, developers are constantly working on making improvements to it. They are also working towards building more plug-ins and other functionality to WordPress that wasn’t available even a few months ago. WordPress keeps evolving and you can keep adding these cool features to your websites as you go.

Affordable:

One of the main concerns most people have with building websites is the cost involved. CodePlateau provides an unbelievable WordPress Website Development Service from Pune. WordPress Website Development is very affordable and highly cost effective. If you’re working with a shoestring budget this service is for you.

 

If you are thinking about building a custom website designed for your business, think about CodePlateau. CodePlateau is Pune’s top rated WordPress Web Development Company. With a high number of professional engineers as well as several great projects already under their belt, CodePlateau can be the perfect partner for your business.

Common Mistakes To Avoid In Ecommerce Websites

E-Commerce websites are not truly the norm. So many of them have been sprouting up on the internet that it becomes difficult to differentiate one from another. There are however some web developers and web design companies that are not really doing a good job with their ecommerce website. CodePlateau Technology Solutions is the preferred choice of ecommerce web development service provider in Pune. It has a tonne of experience designing and developing a large number of first class ecommerce website. With their substantial amount of expertise in the field as web design and web development agency they have listed out some common mistakes that need to be avoided when best ecommerce websites design and development.

List Of UI-UX Errors to Avoid While Designing Ecommerce Websites:

Complex Navigation System:

The best e-commerce websites are not the ones with the best products. The best ecommerce websites are the ones which make the best products easy to find. If the architecture of the website is not up to mark and the navigation on the website is unnecessarily cluttered it will definitely lead to a bad user experience. The simpler the layout the easier the navigation and the better the site will be.

Proper Product Focus:

The primary aim of any e-commerce website is to sell the products displayed on it. If the user experience of the visitor is not primarily focused on him finding the products then your e-commerce website has been designed pretty poorly. CodePlateau, Pune’s No. 1 ecommerce website development company has built several websites for their customers that have vastly improved the sales figures. The ROI on these websites have been astounding. One element to surely take notice of it the way the product is displayed and found.

Complicated Checkout Process:

If your checkout process involves more than 3 steps chances are the customer is going to drop the purchase and leave. You can actually find out the customer information journey if you have tagged your e-commerce website with Google Analytics. Try to make the checkout process as simple as possible. CodePlateau’s ecommerce website designing came in quite handy for one of its clients when they improved only the checkout process and saw an incremental gain of almost 70% in the first month itself.

Confusing Content with Call To Actions:

If you want your customer to visit your website and make a purchase you need to show them what to do. Do not confuse content with Calls To Action. A Call to Action button is to be separate. The best ecommerce websites designed by CodePlateau provide an intuitive feeling to the buyers about where they need to go to complete their shopping experience. Each website should try and achieve that sort of intuitiveness. The website should be designed in such a way that it becomes abundantly clear to the buyer what needs to be done. Do not confuse content with call to action. Sure your blog post might mention somewhere that the customer needs to buy this product for the holidays, but without a proper call-to-action this message will fall on deaf ears.

 

Best Ecommerce Websites Design

Partner with CodePlateau as they truly become a extension of your business. They will carefully understand your business needs before working on a fool-proof plan. Implementing it to provide you with a E-Commerce website that works best for your business. Clean interface, logical url structure and a simple checkout process that is sure to increase your return on investment. CodePlateau is one of the leading E-Commerce Website Development Agencies in Pune. They have several years of experience under their belt working with national and international clients. Call today for a free consultation.

 

 

Do You Need A Mobile App For Your Ecommerce Website?

Mobile App Development has been in vogue for a while, but many businesses in India are not truly taking advantages of it. Several big brands have started developing or rolled out the mobile apps of the ecommerce website and have seen huge gains because of it. Smaller businesses are still finding it difficult to accept that a mobile app for your ecommerce website will be a push in the right direction. CodePlateau Technology Solutions is Pune’s top mobile app development company. Today we discuss why it is important for all business with an ecommerce website to get a mobile app developed as well.

Why Is A Mobile App Important For Your Ecommerce Website:

There are several functional advantages that mobile has over a regular website. If you have a popular ecommerce website, or a website that is one the rise then it would be a good idea to start thinking about a mobile app for the same. Economic constraints are one of the biggest concerns about building a mobile app. With CodePlateau’s affordable mobile app development solutions you can get one step closer to building your own.  Let’s take a look at why you need a mobile app for your ecommerce website.

Changing Consumer Shopping Patterns:

As you might have already noticed consumer shopping patterns are forever changing. The trend that now seems to be on the rise is more mobile functionality. With their smart devices handy customers will research for hours before making a purchase. Why would you want that traffic to slip away? Providing insightful information such as product reviews, descriptions can help make your mobile app for the ecommerce website a one stop shop for your customer. People are not only spending more time on their phones, they are spending more money through their phones. Mobile Commerce or m-commerce was at $ 6.02 billion in the year 2015. In 2017 it is expected to close at $ 16 billion. Estimates say the trend will continue and the figure could touch $38 billion by 2020. Why would you want to miss out on a seemingly easy income stream?

Is a Responsive Website Good Enough?

The question then arises, why do I need a mobile app for my ecommerce website when a mobile responsive website works just as well. The simple answer is, because it doesn’t. There is no way to compare the online shopping experience you can have via a mobile app to that from a mobile responsive website. The navigation is hell. The effort required to scroll, move is just not worth the time. A separate mobile app is the answer.

Make Use Of Features:

Building a custom app for our ecommerce website lets you take advantage of the myriad of features of the mobile device itself. Not only can you take advantage of new features rolling out to devices such as augmented reality geotagging, but the features that already exist, like the simple camera that is in every device can be leveraged to your benefit. We have gone into detail on the features you can use in your mobile device. You can read our blog on why a mobile app is necessary for every business for more details.

Personalized Shopping Experience:

A mobile is a very personal device, so why can’t the shopping experience be more personalized? Research shows that sending our more personalized notifications to the customer can often lead to higher click through rates and increase revenue generation.

Social Integration:

You are more likely to purchase something referred by a friend then by an unknown person. Social Integration with your mobile app allows you to take advantage of that. Not to mention the traffic growth due to the influence on some friends on other. Using a mobile app for your ecommerce website has several benefits you cannot ignore.

 

If you are looking forward to building a mobile app for your business or your e-commerce website think of CodePlateau. With a highly experience team of truly professional people, Codeplateau can provide you the best bang for your buck. We will provide you with a free consultation and see how things go from there. CodePlateau has experience in building apps for the iPhone on their iOs Platform as well as for the Android platform. Call today to convert your brick and mortar business to a digital leader.

 

What Every ECommerce Website Needs To Have – Part 2

E-Commerce Website Development is not an easy task. There are a lot of factors that need to be taken into consideration while building a ecommerce website. In our previous blog we talked about the structural factors that you need to consider while developing an ecommerce website. In this blog post we will be looking into the technical aspects of an ecommerce website development process that you need to pay attention to. CodePlateau the best ecommerce website development team from Pune has built several E-Commerce website for its clients and this checklist is a culmination of all those years of expertise.

Checklist for new E-Commerce Websites

Check Webmaster Analytics:

If you haven’t done so already, sign up for a Webmaster Account and verify your website on it. The Google Search Console is a new method of tracking the details of your website. It provides several suggestions, warnings and information about other issues that your site might be facing.  Pay close attention to the errors mentioned on the Webmaster Tools because it could impact how your site is placed in SERPs. Although Google claims that it does not penalize websites with 404 errors it does mention that it could lead to bad user experience which could lower your search engine rankings. Also, we will never know when Google might publish an update that penalizes sites for having broken links, and 404 errors. Work on this problem daily so as to not accumulate a lot of problems in the future that might become too much to handle.

Have A Sitemap during ECommerce Website Development:

You will need a good sitemap for your e-commerce website. Sitemaps come in two forms, XML and HTML. A xml sitemap is designed specifically for Google crawlers to ensure that they are able to see all the pages present on your website. A HTML sitemap helps the user browse the content on the site from a single page. If you intend on building a very large website it makes sense to split your xml sitemaps into several categories. Keep the static pages in one set and the constantly changing pages in another. That way the bots know where to look when a page has been altered and indexes it faster.

Hire Robots:

Just Kidding. But make sure to upload a robots.txt file to your ecommerce website. A robots.txt file acts like a gateway to your website. Think of it like a bouncer outside of a busy nightclub. The Robots.txt file decides who gets to enter the club. Not only does it control who can visit the website and who cannot, but it can also restrict bots from visiting certain sections of the website that you don’t want the bots to go to. Add “disallow” directives to the Robots.txt file to indicate that these pages should not be crawled, and then upload that file to your server.

Be Responsive:

Not you, your website. It needs to be responsive. With the variety of different phone sizes,  screen sizes, not to mention the number of tablets, phablets available in the market it becomes imperative to have develop a ecommerce website with a responsive design. A responsive design enables the elements on your website to change size and shape based on the size of the screen that the web page is being viewed from. Not having to scroll left or right to see the entire product is a godsend to the customers and it adds a lot of clout to the user experience.

Even if you have an app for your website you should still enable website responsiveness on your website. There will be several customers who have not downloaded the app and would prefer to use the mobile version of your e-commerce website development.

Stellar Checkout and Payment:

You have to make sure to get the checkout system from your e-commerce website to be as simple as possible. It has to be designed so that the user can use it intuitively. Don’t make the payment system too complex either. The faster they clear the checkout the more they will appreciate the site and use it to shop more.

What Every E-Commerce Website Needs To Have – Part 1

E-Commerce Websites are popping up across the country far and wide. With so many E-Commerce website being developed the quality of the final product seems to be going down. People are taking up more and more projects without really understanding the fundamentals required to develop a E-Commerce Website.

If you are in the market for an ecommerce website then CodePlateau, India’s premier website development company based in Pune can definitely help. We have put down a checklist that your web development team needs to follow while building an ecommerce website.

Checklist for new E-Commerce Website

Site Architecture:

Even before building the site, the site architecture needs to be mapped. What goes where, what products will you list under what heading. This is important for a lot of reasons. One of the many reasons this is vital is because your architecture will define your URL structure. Website URLs need to be simple and easy to understand. You need to try and be consistent in your URLs structures and lay them in a logical manner.

Your URLs need to also be name properly. This is what a typical URL structure should look like for your ecommerce website: company> category>product>types. This is just a basic understanding to give you an idea. The larger the site the more complicated the URLs will get and that why the site architecture is very important.

Always remember to keep an opening to add more products or services. 

Navigation Assistance:

Breadcrumb Navigation is a great way to help your site visitors to find what they are looking for. Some site can have a lot of categories or product types. The user should be able to easily navigate between the different layers of your website with a single click. Not having to restart the entire search from scratch is a huge bonus for the customer.

Image Optimization:

When building E-Commerce websites it becomes very important to build first for the customer and then for the Google bots. Customer  like to see various images of the products before they buy them. Our minds are stimulated much more easily with visual stimuli than text. Unfortunately Google bots don’t see the images like we do. For them a space occupied by images is just a blank space. That is unless they have been properly optimized. ALT Tags are used to inform Google what the image is about. Use Alt Attributes for all images. Don’t try to trick Google. Describe exactly what’s in the picture, but be smart about it.

Social Media Integration:

If you want your website to be really popular Social Media Integration is an absolute must. Having social icons on your website gives your customers the opportunity to follow your brand on all the socials. It also provides an impetus to the customers to share their wish list, shopping list or other items on their own socials. If you have any influencers following your brand, their one post could decide the fate of your site.

Social Media will also give you other SEO benefits. Increasing the websites popularity even if it is through social media will be a good signal to Google. It will definitely help give you a boost in your search engine rankings.

We will continue the checklist in part two of this blog. These tips have been all about the surface changes that you need to make to ensure your E-Commerce websites success. In the next blog we will be looking into the technical aspects of the website that needs to be taken care of. CodePlateau is one of the premier ecommerce website developers in Pune.  Their expert ecommerce website development team Pune has worked with several national and international companies on their ecommerce website giving them an opportunity to learn from their mistakes till they’ve perfected their art.

Tips For Making The Most Of Your Instagram Marketing Strategy

Instagram is fast becoming the favorite of many a social media marketers and for good reason. If you have a product or service that can benefit from visual representation then your Instagram account is the cash cow you need to tap. We have already written a lovely article about how you can maximize the potential of your Instagram account. In this article, we wanted to focus more on how you can make the most of your Instagram marketing strategy. Our expertise in Social Media Marketing and Social Media Strategies for our clients across the globe has prompted us to tell you our secrets. Using these very Instagram Marketing Tips is what has gotten our clients oodles of likes, shares, and comments on their posts.

Instagram Marketing Strategies:

If you use these very strategies you are assured to get some much-needed traction on your profile. Do remember though, only use Instagram for products or services that have a visual appeal or you might not get as much from the account as you would have liked.

Use hashtags:

If really want to see some traction on your Instagram post’s then you really need to start using relevant #Hashtags. Does your brand have a hashtag of its own? If not then it would be wise to create one. It will help you keep all brand-related posts in one place and also keep track of your mentions better.

You should also study the competition, what kind of hashtags are they using? Are they relevant to your product and if they are how can you be more creative about them? Find users using your hashtags and interact with them. Create a bond, make those users your brand advocates.

Cross promote

Don’t be afraid of cross-promoting your content and social media accounts. Find alternative means of getting your customers to your Instagram account. You have to list your socials on your website so that someone browsing through it will find it much easier to get to your Instagram account. If you have a decent following on your other social accounts like Twitter and Google+, don’t hesitate to promote your Instagram account on those platforms.

Encourage And Respond To Comments

Make your followers feel like they are a part of a community. Get them involved in the Instagram campaigns by making them a part of it. Asking for user submissions is a great way to keep them connected to your brand. Other Instagram marketing strategies could involve asking your community to tag their friends in the comments to spread more awareness about the same.

Always respond to as many comments as you can. The more the community will feel connected the stronger their affinity will be to buying your product or service.

Double Check Your Posts

You have to be aware of the socio-political climate in the world. While posting an Ad on Instagram always ensure that you are not being hurtful to other peoples sentiments. Double Check your post and clear it for posting. In the climate today there will always be some people that might be affected by your post, but you need to learn to tackle them smartly. Responding with witty comments of your own could make the difference between a winning Instagram strategy and a loss-making venture.

Using these Instagram Marketing Strategy tips will definitely help you boost your profile. CodePlateau is the top Social Media Marketing Agency in Pune. With a keen eye for intriguing and captivating Instagram Marketing Strategies and Campaigns, CodePlateau has provided much success to its clients in a short space of time. When CodePlateau takes up a project, it isn’t just about becoming a social media agency; it is more to do with partnering their client in their quest for success. If you would love to join CodePlateau simply send them a message and you can get started